A Dedicated Las Vegas SEO Services Company
Our Service Is Unbeatable Because We Walk With You Every Step Of The Way To Make Sure You Achieve Results. We Are Committed To Impeccable Customer Service. Call Us Anytime, Anywhere.
Transparency, Quality, and Impeccable Customer Service.
Transparency – We keep you informed, letting you know what stage your SEO development is at, what tools we are using, how we are using them, your progress metrics, and what strategies we are using to maximize your site’s results.
Quality – We focus on quality since our goal is to create content that adds value to your site, improving your company’s search engine optimization.
Impeccable Customer Service – We strive to provide the best customer service for search engine optimization in all of Las Vegas, which means we always go the extra mile to meet your exact needs.
Search Engine Optimization
Providing You Local SEO Services In Las Vegas
According to the Las Vegas, Nevada website, “Annual visitation to downtown Las Vegas [is] in excess of 18 million.”
As you can imagine, there are countless opportunities for local Las Vegas businesses to make connections with clients from all over the world, even when advertising in other areas around the city.
Now, you might be thinking, “That statistic is about people visiting the city. We are talking about SEO, not local advertising. What’s the connection?”
The answer is that tourists and other visitors rely heavily on internet searches to make the most of their trips. There is also the local population to consider.
SEO Keyword Phrases Using Ahrefs
For example, our latest research (dated Dec 2021) on Ahrefs, our favorite keyword tool, revealed that the keyword phrase “henderson las vegas” has a global monthly search volume of 2.9k, a USA monthly search volume of 2.1k, and a traffic potential of 32k.
While the difficulty for this particular phrase is ranked as Hard, there are other keyword phrases that are much easier to rank for that still have substantial monthly search volumes.
We help you target these “sweet spot” keywords as a means of winning you traffic for the long term.
There really is no shortage of interest in all things Las Vegas, so there are a ton of keywords to choose from. For this reason, we are able to get creative and help you craft locally targeted SEO campaigns that bring relevant attention to your business.
For more information about keywords, see the We Do Detailed Keyword Research section of this article.
We Know Vegas On A Personal Level
Not only do we do the technical research for you, but we also feel out the local climate, keeping tabs on what is happening culturally and creatively. Having provided Las Vegas SEO Services for hundreds of clients in Las Vegas, we know what does well here, what does not, and where current trends are headed.
What Advantages Do They Offer?
Most companies follow basic common strategies to help promote businesses. These include:
- Crafting a cohesive brand message.
- Writing blog posts and content for web pages.
- Building backlinks.
- Doing On-Page SEO.
An SEO company that knows its stuff should be able to support your content and your site using these strategies and much more.
The Sage Digital Agency Advantage
You might be wondering what benefit you get from working with us specifically.
1. We Write Quality SEO Content
During our content creation phase, we take the time to research your site, audience, keywords, and message to tailor-fit your content to your needs. Our goal is to see your content perform well rather than simply release it into the wild laissez-faire.
Once we have established your Target Pages and Target Articles, we employ a variety of techniques, such as using SEO silos, to build quality organic traffic.
We put emphasis on winning global, USA, or local traffic depending on what you are looking for.
2. We Build SEO Friendly Websites Using On-Page And Technical SEO
The hierarchy of your website, its structure, and how things are linked together should be guided by a detailed SEO strategy.
We have years of experience creating effective designs for SEO, meaning your website will be responsive, well-indexed, faster, highly readable, and more.
If you have a new website, we recommend integrating SEO-friendly design features and SEO content rules from the very beginning.
If you have an existing website, we can redesign it for SEO, or we can simply create new, supporting SEO content for you—whatever you prefer.
3. Off-Page SEO: We Build Backlinks The Right Way
There are several White Hat and Black Hat methods for building backlinks, but we at Sage Digital Agency only use White Hat techniques.
For those who do not know, White Hat techniques are a body of totally acceptable practices that anyone can use to increase their page search results without getting penalized or de-indexed by search engines.
The next type of SEO, and the one we strongly advise against, is Black Hat. This is a body of strategies that are banned by whatever search engine you are using.
These techniques might temporarily increase your search engine ranking, but they put your site at risk of getting de-indexed and banned.
Just Real Quick, You May Be Wondering, What Are The Acceptable Techniques? How Do I Get Good Backlinks?
Perfectly acceptable, industry-standard methods for building backlinks include but are not limited to:
Supplying content to journalists and bloggers.
Our preferred method for doing this is through a site called Help A Reporter Out (HARO), which brings reporters and subject matter experts together as a way of sourcing content. According to their website, “HARO connects journalists seeking expertise to include in their content with sources who have that expertise.”
Reaching out to websites already linking to your content.
There are several methods for finding out who is linking to your website, although our preferred tool is Ahrefs.
Knowing who is referring to your website and why gives you insight into what type of content you should create to continue striking a chord.
Using your outbound links to your advantage.
If you have an outbound link that is getting a lot of attention and boosting the traffic to another site, it may be a good idea to reach out and form a relationship with the site owner. Hint: We suggest doing collaborative content, as this is a great way to create ethical backlinks.
For those local to Las Vegas, we can put you in contact with resources that will help you build effective collaborative content.
Gaining inspiration from top-ranking sites and then making something better.
Known as the Skyscraper Technique, this method is resource-intensive but potentially worth the time and effort. The idea is simple. Put the keywords you want to rank for into Google, see what is ranking on the first page, and then write something way better than what is already there.
Searching for broken links and then pitching your site.
This is another simple but effective technique for building backlinks. Basically, you find sites that have dead links and offer to replace those links with links from your site.
Writing guest blog posts.
When handled correctly, guest blogging is an effective, time-honored way of building backlinks. We only work with relevant sites when writing guest posts.
Note: Posting content on websites that are NOT in your website’s niche might not technically be spamming content, especially if you are writing genuine, high-quality stuff, but this can still be somewhat risky.
We would consider this a Gray Hat technique, although Google and other search engines may see this as Black Hat. We would recommend avoiding this as much as possible or being very careful with how you do this.
Final Note On Backlinking
We use all of the above methods and more to build robust, ethical backlinks. If you would like more information, we would love to hear from you. You can call us at 702-268-9000, and we can discuss the topic with you in-depth.
4. We Do Detailed Keyword Research
As we mentioned in the SEO Keyword Phrases Using Ahrefs section of this article, we help you target “sweet spot” keywords that are both relatively easy to rank for and have substantial global and USA monthly search volumes.
During our research, we also keep other factors in mind.
SEO Based On User Intent
When looking at keywords (and search engine optimization in general), we pay close attention to user intent.
We only use keywords that make sense and are not misleading or spammy in any way, and we are careful to craft content that matches what readers are looking for.
You may have heard about long-tail keywords. If you are unfamiliar with the term, these are longer keyword phrases that, individually, have very specific parameters.
If we had to compare a regular keyword phrase to a long-tail keyword phrase, a regular phrase would be something like, “SEO firm.”
Regular searches like this are broader and lead to more generic results.
In this case, the searcher may be looking for an SEO agency or perhaps a local law firm that handles issues with SEO. Or they may just want information about SEO companies in general.
A long-tail keyword phrase, on the other hand, would be, “How can I find local Vegas SEO services?”
Although there is no official rule stating what the metric for long-tail keywords is, we personally consider 4 words or more to be long tail.
5. We Actively Monitor Search Engine Results
Using Ahrefs’ Rank Tracker, we closely monitor how well your website is performing in search engines.
We are all about results, which is why we keep tabs on your site’s visibility, SERP Features and which of your tracked keywords are ranking, the position of your target URLs, page visits, and more.
This is how we create a long-term strategy for success.
Our SEO Tools
We use several tools to achieve our objectives.
For SEO, our favorites are:
1. Ahrefs. As mentioned, we use this one to research keywords and keep track of search engine results. We also use it to study competitors and see what they are doing.
2. Page Optimizer Pro. This is our recommended on-page SEO tool. We use it to make your content stronger, increasing the likelihood of it being seen.
3. Google Analytics. This is one of our analytics tools.
4. Google Data Studio. This is another one of our analytics tools.
Hiring A Top Las Vegas SEO Company
Here Are 5 Things To Keep In Mind When Making Your Choice
SEO companies come in all stripes and use a variety of good and not-so-good techniques to boost your website’s search engine optimization.
How effective they are at strengthening your site, not to mention how transparent they are about what they are doing, can sometimes be hard to predict.
Since SEO is a complex subject and there are lots of companies that claim they can boost your rankings, picking the right SEO company can feel like taking a shot in the dark.
When making your choice, here are some things we recommend selecting for.
1. Good communication – Prompt and clear communication is essential to any business. For us personally, we have a strict policy of always being readily available to take calls. If for some reason we are unable to answer, we reply quickly so that we can provide you with impeccable care and assistance.
2. Strong integrity – A company that is transparent about what they are doing and the results they are getting is on the right track. Here at Sage Digital Agency, we believe that integrity is vital to success and that SEO agencies should treat their clients like team members.
3. Affordability – Not only should an SEO company be knowledgeable and driven, but they also need to be affordable. We offer affordable solutions designed to strengthen your content.
4. Experience – Every company has to start somewhere, but we recommend picking one that at least has some experience working with clients. Having worked with hundreds of clients in Las Vegas, we know what does well here, what does not, and where current trends are headed.
5. Long-lasting Relationships – It is a good sign when a business is able to maintain long-term relationships with clients. We are proud to say that many of our clients have been with us for years, a large percentage of which are local to Las Vegas.
How Long Does SEO Take To Pay Off?
This is a very popular question that has a lot of different answers depending on who you ask.
In our experience, getting results from search engine optimization takes 3 months to a year. Results, however, do not always equate to ROI.
How long it takes for your SEO investment to pay off is a more difficult question to answer.
Since every website is different, we take an organic approach by consulting with you to learn your budget and craft a strategy with appropriate progress benchmarks.
We track how much you are spending vs. your increase in revenue. In this way, we set expectations from the beginning so that you are happy with your ROI.
Get A Free Consultation For Vegas SEO Services
If you would like to speak with our Las Vegas SEO experts, you can call us any time at 702-268-9000! Alternatively, you can schedule an entirely free consultation with us!
We will put together a targeted list of recommended actions to bolster your online presence after reviewing your website or help you establish a plan from scratch if you do not have a site yet.
Although we are located in Las Vegas, we accept clients from all over the world, so if you are located elsewhere, do not be shy. We would love to hear from you!
Further Exploration: More About SEO and Web Design
Is Web Design Really Tied to Search Engine Optimization?
Yes, very much so. Your website’s code, images, responsiveness, navigation, and so on all play a part in how well your site ranks.
Better site performance = better rankings.
This is why we not only offer SEO content creation but SEO website design as well.
Aspects of Web Design in Search Engine Optimization
We believe that a well-designed website is one rooted in proper marketing techniques and digital strategy, psychology, and user experience principles, in addition to technical site-building aspects.
If you would like more information about how we build websites, check out our video on the subject.