Competition is fierce. Your business is competing to be found with hard-earned money, and without the proper strategies in place, you could just be throwing your money away. Marketing takes time, effort, and expertise, and a lot of businesses are good at what they do but when it comes to marketing, not so much. We always like to say, “You run your business… Let us run your marketing and website.” So, we want you to be experts at what you do, and we want you to come to us when you need experts for web design, search engine optimization, digital marketing, pay per click ads and organic reach … because that’s what we do. Just check us out when you need Las Vegas web design or digital marketing.
Major Digital Marketing Channels
1 – Social Media Advertising
Today, social media advertising is king. The adage of, “Location, location, location,” is antiquated. If you don’t have an online presence as an extension of your business, you’re missing out on hundreds or even thousands of potential customers. Every day, social media reach is changing. Platforms are constantly competing for business, their algorithms are always in flux, and it’s a full-time job just to keep up with which platforms are going to generate the most traffic for your business.
2 – Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
When’s the last time you went to see a movie, went to a show, or went out to eat? Did you look it up online first? And how many pages did you scroll through before you made your decision? Chances are, you did a quick search and picked a result on the first page. And this is why search engine optimization and search engine marketing is so crucial. You’ve got to position your business on the first page of search results, preferably above the fold. The only way to do this is to understand the algorithms and how to apply the right techniques to make this happen. It takes expertise to get this right.
3 – Email Marketing
How do you send emails regularly to all of your existing customers? How do you let them know when something changes, when there are new sales, or when you’re offering promotions or discounts? How do you reach new customers through email without breaking CAN-SPAM rules? This is an extremely important tool many businesses simply don’t use because there are so many nuances that owners simply don’t understand. Additionally, you want to stay top-of-mind with both current clients, and leads that aren’t quite ready to purchase. There’s a great saying… If you dont reach out, then your competitors will.
4 – Social Media
Presence on social media is more important for some businesses today than a strategic location. People are so quick to share their positive (and negative, unfortunately) experiences on social media that word-of-mouth advertising has taken on a whole new meaning. Add this to the fact that you can advertise on so many social media platforms and also use techniques to generate organic reach and you have a recipe for serious success if you know what you’re doing.
5 – Influencer Marketing
Utilizing influencers is a lesser-known marketing strategy, but it can prove quite valuable if used properly. There are plenty of people and complementary businesses in the area who have already generated huge followings on social media. Influencer marketing allows you to tap into their stockpile of potential customers to generate new business.
The Marketing Funnel
However you approach marketing your business, one thing is for sure: Plan ahead. Having systems in place to deal with new leads, and how you interact with your client-base is absolutely essential. Awareness of your business over time plus great products and services and awesome customer support will lead to more customers and more business. People have to see products over and over before they buy, and they have to have positive experiences with the products or services they purchase to buy again.
There is a misconception with many business owners that a potential client will be ready willing and able to buy today. Sometimes, these potential clients need some time to see emails from you, as well as offers, and decide to buy again in the future.
If you’re interested in digital marketing services, we’ve got the expertise you need to grow your business. We craft stellar websites and complementary services that integrate with all of your marketing strategies so you can track your data and use it for more effective online marketing.