Las Vegas SEO Services are a matter of several areas of focus. Web design and SEO work hand in hand, to help drive traffic to your website for e-commerce and for additional services. Both web design and SEO are really the backbone of a great business model for e-commerce. with eCommerce, you don’t have a physical store, right?
Therefore, you have to rely on your website, and the content of that website, in order to really connect and create an experience for your potential customer.
We’ve seen it many times before, websites will have issues balancing look and feel to their content. Your website may lack SEO and search optimization altogether. Without a cohesive plan, taking into account a variety of areas, it can be difficult to really be on point from an aesthetic perspective and really get your content and search strategy optimized.
We want to help you outrank your competitors, and you do that with Las Vegas SEO Services done right. We’ve created this guide to help you figure out how to use search engine optimization to your benefit. Yes, it’s a time consuming process, that is for sure.
However, in time, if you follow best practices, you work with a reputable Las Vegas SEO company, you’ll see your rankings increase, and you’ll be able to target specific types of individuals and potential customers who want your services. It’s really the dream situation that every business wants, getting customers to find you on Google search and directing them to your website and them making a purchase. It’s a beautiful thing when it works.
When we look at search engine optimization, we want to talk about the intent of the user. Essentially, the principle is that we write high ranking quality content that matches the desires of your user. Whether they want to learn about your product, or your service, or navigate somewhere else and learn something specific about who you are,
we feel that the websites that are doing this correctly are optimizing to meet various different keyword search queries that your customers are making, and then they guide those users through their sales funnel. While it may sound easy, we really do believe that proper implementation is the key, and not always easily implemented.
The Purpose of Web Design in Search Engine Optimization
Web design isn’t really just about having a great looking website. Yeah, it’s great to have a beautiful website, that goes without saying, but besides really looking great, and pleasing your visitors and encouraging them to hang out and actually do something on site, appearance is really just one part of the equation.
We believe that good web design is rooted in elements derived from proper marketing and digital strategy, psychology and user experience principles. And there are also technical aspects, like making sure that the website looks fantastic on mobile devices, that URLs are properly descriptive.
These elements affect your overall site health just as much as anything else, maybe more. So if your website is underperforming, or it makes it difficult for users to find what they’re looking for, you may end up spending all this effort generating content for no reason, and not actually winning any new business.
Factors of Why Web Design is Important for Search Engine Optimization
Google has many ranking factors that they take into consideration when potentially ranking a website for search. It’s your meta descriptions, content, your structure, it’s the architecture of the website, it’s the backend code. For example, you could go and create fantastic written content, but your website takes forever to load, it’s essentially like one is canceling the other out. We are strong believers that ensuring that you have professional help in all of these areas will ensure your success in the long term.
We’d argue that, for the most part, wanting to find specialists for Las Vegas SEO services and for Web Design is really the key. If someone is printing flyers, designing business cards, and printing t-shirts, and also doing SEO, we’d be concerned frankly. These are really highly specific and specialized roles and really should be performed by professionals. At Sage, we have a couple of sayings, and one of them is that “Cheap is the most expensive.”
Additionally, when it comes to digital marketing in general, it’s not like an attorney. Attorney went to school for dozens of years, have licensing, has all these professional credentials, insurance, bar exam, et cetera. But that’s not the case in digital marketing. Therefore, we strongly suggest, do your vetting, make sure you find the right professionals to handle your web design and las vegas SEO services need.
When you have the right team, that’s dedicated to working on your e-commerce site and making sure that you’re showing up at the top of the search engines, you’re really able to spend the time improving and pinpointing areas in which need help. Making sure that you have a robust strategy for SEO, and the right team for the continued development and improvement, from a design perspective, of your website, will put you in a position of success.
Is Web Design Tied to Search Engine Optimization?
Both web design and search engine optimization should be considered together. When you’re starting a new project, it’s best to begin with SEO in mind, not letting it be an afterthought. The hierarchy of your website, and the site structure, and how things are linked together should be guided by SEO strategy, not just for the sake of what you think looks great.
It’s certainly easier to make modifications in the beginning, rather than overhauling an entire website after the fact. Although both are possible, and frankly necessary, given the situation.
SEO is fundamental and should be taken in consideration for all choices made on your website. Don’t go looking for the latest and greatest widgets, or some other factor to add to your website if it’s known that it’s not helpful for SEO.
Additionally, you want to make sure that you work with a web design and development team that understands how to write clean code. Again, why go through all of the effort, time, money, resources, building up a site, only to find that it has slow loading speeds? Don’t go put it on the cheapest hosting plan only to save a few dollars, it’s not looking at the long-term and the big picture. Make sure you have the right resources in place for the overall success of your website.
Beginning any web design project, make sure that you’re going into it with your eyes wide open and taking into consideration all of the important factors around search engine optimization. Making sure site structure is there from the beginning and based on strategy, that there’s thought behind everything that you’re doing.
Make sure that you work with a team that understands design, but also technical aspects, and search engine optimization principles, to ensure that you have a long term, very successful website, that will rank well in search engines and continue to be improved and improved over time.