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When it comes to your website, did you know that first impressions only take a few seconds?

Given today’s highly competitive market, making the right impression on your target audience is essential to your business’s success.

This is why professional eCommerce web design is the go-to solution for businesses today.

If you are ready to have a professional, fully customized eCommerce website, we are here to turn your business idea into a reality with our eCommerce web design solutions.

What Is eCommerce Web Design?

eCommerce website design is all about building online stores that help you get your products out to the masses.

Most people use their mobile phones or tablets to make orders, purchases, bookings, and reservations, which means your site should be designed accordingly.

We specialize in strategic design, which is why our websites are always:

Hassle-free and have simple checkout solutions for mobile and desktop.

Efficient in how they generate customer engagement and sales conversions. 

There Is A Reason We Call Our Designs Strategic!

We at Sage Digital Agency believe that eCommerce website design should be targeted to a specific niche or consumer group.

Ensuring that your website speaks to your target audience and providing a seamless checkout experience will help your business’s bottom line tremendously. 

What Makes A Great eCommerce Website Design?

The best eCommerce website designs are those that combine principles of visual aesthetics, website development, and marketing principles.

Great designs attract visitors and convert them to customers.

Effective eCommerce Website Design

To improve your eCommerce sales conversion rates, website designers consider the following elements:

Brand Identity

What does your brand stand for? Why should someone choose to work with you? Does your shop look legitimate? Is it unique but pleasing to the eye? 

These are all very important questions for building credibility with potential customers. 

With thousands upon thousands of online stores on the web right now (and new competitors launching daily), customers need to know why your store is the right choice.

Great web design helps educate them on this. 

All customers want to buy products from companies that they trust and believe in. 

High-Quality Visuals 

Visuals play a vital role in captivating your website’s visitors.

Having a definitive style and brand guide for your site helps you create an impressive user experience for your customers. 

Unique photos and videos are key.

(Hint…no generic images of smiling people hi-fiving, please!) 

Since your customer cannot pick up your product, touch it, or smell it, then the absolute best thing you can do is give them AMAZING images.

Fantastic images make your products shine in comparison to the competition. 

Strategic And Focused Product Placement

An eCommerce website is not so different from a physical store.

Product placement is an important element to ensure customers focus on products that you want to highlight.

These may be featured items, sale items, or something else. 

Ask yourself the following questions:

  • Are your web pages responsive? 
  • Does your website load quickly? 
  • Is there latency? 
  • Is it easy to add products to the cart and check out? 
  • Does your shop accept multiple payment options? 
  • Are product descriptions easy to read and SEO optimized? 
  • Do you have a CRM?
  • Are you following up on purchases with email updates, shipping notifications, review requests, and referral requests? 

Finding The Right eCommerce Website Design Agency Is Crucial To The Success of Your eCommerce Business

Getting a professional eCommerce website designer is a must if you want to cover all the essential parts of your online business and get them right from the start.

By choosing the right designer, you will reap the benefits of having professional help and solutions.