In today’s world, businesses need to be online.
With the rising popularity of eCommerce and more people than ever using the internet, this is paramount to your business’s success.
Putting your business online is not everything.
In fact, making sure your website is visible is almost as important as putting it online in the first place!
The truth is, we often see a common issue with clients who come to us needing help.
By the time they talk to us, they have spent enormous time and effort setting up websites and creating content without seeing results.
This is because no one sees their site.
This is precisely where professional SEO services can help!
If you have already decided that you want to work with a professional digital agency, then check out our Las Vegas SEO page for information on how to get started!
If you are wondering what SEO is and want more information about why you AND your business need it, we will answer that question below.
What Is SEO?
Search engine optimization is all about showing search engines what they want to see for a given keyword phrase.
This is achieved by:
Optimizing your website.
Utilizing different tools and strategies to make your website more visible to potential customers.
The goal is to fine-tune different aspects of your website to match your audience’s intent.
Check out this article on How much does SEO cost per month?
Why Do You Need SEO?
When the pandemic hit in 2020, the importance of digital marketing increased more than ever.
The ubiquitous nature of technology and the ease of online searches provided an alternative for people who did not want to leave their homes.
Now is the time to benefit from the shift.
The question is:
What will you do to differentiate and stand out from the millions of businesses on the web competing for traffic?
Increase Business Visibility, Website Traffic, and Rankings
SEO can help you gain more traffic to your website.
With the right SEO strategy, you can win page one rankings for your target keywords and start getting organic traffic.
When your business shows up in an online search (ideally at the top of search results), it makes your business look more credible and trustworthy.
This is another benefit of working with an SEO agency.
But this is not all.
One of the things an SEO agency does for you is it helps you control your name, address, and phone number (NAP) in dozens of online directories.
As a result, potential customers can find consistent information about your brand, as well as feedback from other users.
Improve Customer Experience
Part of what SEO specialists do is make sure that customers who visit your site have a high-quality experience.
There are two ways they do this:
1. Create A Streamlined Website Structure
SEO experts can help improve your website structure and internal links.
For example, for eCommerce websites, SEO service providers make the shopping experience feel seamless and user-friendly.
They ensure that relevant information is provided, which means:
They are easy for search engines to read and rank.
SEO managers can also make your page more responsive by decreasing delays in loading times, ensuring faster page loading speeds.
2. Provide Customers With Valuable And Helpful Content
Many SEO agencies have in-house professional writers and editors.
They take care of all the content needed for delivering on an SEO strategy, including:
Blog posts, FAQs, product information, business information, and much more.
SEO Creates A Competitive Advantage
Acquiring SEO services for your business can give you a competitive advantage over other businesses offering the same product or service.
By generating more traffic to your website, you gain an intrinsic advantage.
Can You Do SEO Yourself?
Now, you may be wondering if you can do SEO yourself instead of paying for a service.
Ask yourself what exactly is SEO?
We understand that some start-up businesses do not have enough capital or resources to hire a digital marketing agency for SEO services.
However, you can still do SEO yourself if you are on a limited budget.
The only thing to keep in mind is that:
SEO takes a lot of time and experience to do well.
If you do have the budget to pay for professional SEO services, you might consider jumping in.
If this is you, we would love to speak with you about this. You can contact us at 702-268-9000 or book an appointment with us online.
We offer an entirely free consultation!