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Did you know that web design is an evolving process?

And that:

Designing a website and launching it is only the first step to finding success online?

Given that websites require regular updates, strategy, and much more, we have to ask…

Do you prefer learning web design and doing it yourself, or would you rather outsource your project to a professional company?

Both paths are valid.

But, if you are looking for a web design agency, we would love to help.

You can find more information about how to get started with us on our Miami web design page.

What Skills Does Your Web Designer Need?

1. Knowledge Of Design Principles

When choosing a web designer, there are some things to consider.

The big one is, how will they make your website stand out with millions of other sites in existence?

There are a lot of answers to this, but if we had to boil them down to a single sentence, essentially, your website needs great functionality, visual appeal, and a message that clicks with your audience.

If you do not know how to bring your website up to the necessary standard, then hiring a professional design company may not be such a bad idea.

Tip: Web design is not just limited to design principles, typography, graphic design, color theory, and branding.

An expert web designer should also be proficient in a prototyping tool and have the development skill set to actually build your approved designs.

2. Technical Knowledge And Coding Skills

Web designers need to have back-end knowledge and coding skills to make the website responsive and efficient.

In WordPress, this means using HTML, CSS, and Javascript.

In Shopify, this means understanding the platform’s liquid environment.

3. SEO Management Skills

Web designers equipped with SEO skills are highly sought after, as SEO is necessary for generating traffic for websites.

You could have the most beautiful site in the world, but without traffic, it will not get anywhere.

A website with no visitors is as good as a business with no customers.

So, it is a huge advantage to any client if the website designer is knowledgeable in SEO, as this person will build the site with SEO in mind.

Choosing The Right Web Designer

The skills mentioned above are key foundations for hiring the right web designer and what anyone looking for a web designer should be considering.

If your designer has all of these abilities, then you have likely found a good choice!

If you’re not ready to hire a web designer and are just looking for more information about web design, you might want to check out our other articles on the subject.

To learn more about different web design types, read “What Are The Types of Web Design?”

To learn about the difficulties involved with designing a website, read “Is Web Design Hard?”

Sage Digital Agency has been recognized as one of the Top Digital Agencies In Nevada by DesignRush.