Are visitors to your website converting to customers, or are you seeing a high rate of abandoned carts instead?
What do your customers say about their experience when shopping on your site? Easy and convenient? Something else?
These are just some of the questions that you should be asking when it comes to eCommerce web design.
Your website is important, so you should only settle for the best.
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If you need professional assistance building a stellar eCommerce website, you can contact us at 702-268-9000.
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Why Is eCommerce Web Design Important?
eCommerce web design is a key component to your business’s success.
Whether visitors stay on your website and convert or lose interest and leave depends greatly on first impressions.
Did you know that many online customers make their purchasing decisions based on visual perception or user interface (UI)?
You may have heard references to UI/UX.
Let us expand upon these.
User Interface (UI)
User Interface is a process designers use for the development of interfaces, focusing on the look and feel.
UI deals with the controls people use and how they interact with your website.
UI designers focus on style and aim to create an easy-to-use and enjoyable website.
It just takes a few seconds for customers to make a judgment call on your website, so your interface plays a massive role.
These are some of the things to consider when creating an effective user interface:
- High-quality images that attract customer attention
- Products that are easy to find
- Simple, clear navigation
- Clear and focused product placement
- Easy to read product descriptions
- Pages that adjust to users’ devices (mobile, laptop, tablet)
- Clear calls to action (CTA’s)
User Experience (UX)
User experience refers to the interaction between the website and its user.
UX design considers many elements that shape the overall experience a user has.
Here are some things to consider when evaluating user experience:
- Was it easy for visitors to find the products they need?
- Were the pages responsive?
- Did the content load quickly?
- How many steps were needed to perform a desired action?
- If the user needed help, was there a chat or email option?
An eCommerce Web Designer Can Put It All Together
Creating an excellent eCommerce website is a process, one with many steps.
The truth is, the design process can be overwhelming for business owners who should be focused on growing their business, not designing and developing their website.
This is why many businesses seek professional help from a design agency experienced in UI and UX web design.