It may come as a shock to some, but a website isn’t built to last forever. It can’t be. With technology moving at the speed that it does, there are new integrations and potentials available to you frequently. Just as it’s the case with other aspects of running a successful business, trends change. Your business model should get regularly evaluated, and so should your website. If you worked with a reputable company to develop your site, there should be a maintenance plan in place to continually make updates as they become available, this removes the sticker shock of a completely overhauled website, and also ensures your website is as up-to-date as possible on an ongoing basis.
We like to always delve into the reasoning that a potential client has for a redevelopment of their website. What are the motivations? Maybe its current performance, lack of satisfaction with the status quo, or some other variables. We will work together with your team to pinpoint your goals and needs to ensure we build upon the right foundation. Here are six signs that you need a new website.
1. High Bounce Rate
If your website has a high bounce rate, it could potentially be targeting the wrong audience, or the user experience is sub-par. Maybe its your loading speeds, or paid search not targeting the right audience. There are plenty of variables to consider.
2. Website Isn’t Mobile-Friendly
If the target audience can’t access your site via mobile devices, it undoubtedly needs a redesign. The recent confirmation of Google’s Mobile-First Indexing means your website should get optimized for mobile. It all starts with using responsive web development.
3. Site Feature/Pages Don’t Work
It’s common to find yourself on websites that have broken features or pages. If you find yourself in this situation and cannot seem to get a hold of your current designers, consider us your new web design company, and give us a call. We would love to assist.
4. Difficulties in Updating Your Content
When redesigning your website, certain areas ought to be left to designers and developers. Oftentimes, a badly developed site it stodgy, and difficult to update without causing some other functionality issues. Don’t find yourself in this position, we would love to help!
5. Your Company Mission and Identity Has Changed
To be successful a company should endeavor to adapt to changes in user needs and industry trends. If your site doesn’t align with the company vision anymore, or you’ve made significant changes to your business identity (such as an acquisition or a re-brand), a redesign most likely is needed.
6. Your Site is Outdated
This is a broad and somewhat ambiguous statement. If your website is outdated, it doesn’t necessarily warrant a replacement. Maybe a refresh is more in line. It is not possible to say without us taking a look at what is currently happening on your website, and then we can make actionable recommendations, giving you options to consider. Additionally, if you currently use connections, methods, and tools that are obsolete or outdated, you should plan to get a new website built.
Even if you have followed all of the right steps and maintained your site, there are instances where a new site is warranted. The process doesn’t have to be painful, in fact, we guarantee that it won’t be. If you want to develop a new website, contact Sage Digital at 702-268-9000 to talk about the future of your website.