Whenever business owners or marketers approach web designers because they are unhappy about their web traffic or the level of sales being generated by their sites, they typically focus on layouts, messaging, and pages. Although these factors are essential, they are not all there is to take into account. Here are five reasons why some websites fail to make an impression on their potential customers.
1. Slow-Loading Pages
Nothing turns off visitors more than slow-loading web pages. Visitors will undoubtedly take away their attention and potential business to pages that load faster. With attention spans shorter than ever and your competitors only a click away, you should ensure that your web pages load fast. Don’t get stuck with the cheap hosting solutions you have heard of in the past, ensure that you work with a firm capable of providing lightning-fast hosting solutions, and ensuring your site is built in a manner that does not restrict your loading speeds.
Often, the slow loading of pages is caused by poorly optimized content, poor web performance, slow hosting packages, and large media files. Fortunately, there are simple solutions for slow-loading pages, and we can explain them all to you in an easy to understand manner.
Over 50% of website traffic runs via mobile devices. More people are likely to view your content on their mobile devices than on desktops. When creating your website, you should work with a reliable web design company, and insist on a site that is optimized for mobile. We like to say, “mobile first” in design elements to ensure responsive, clean websites.
Failure to have a mobile responsive site means that your content won’t be displayed neatly on mobile devices. As a result, potential customers will miss out on what they ought to see when they land on your pages, and you will miss out on valuable opportunities to sell your product or service. In this case, visitors will likely search for information or products on websites that are suited for their devices.
Optimizing your website for mobile is also advantageous in terms of time and efficiency. Limitless options exist just a click away. Visitors will by default go to content that is not only mobile-friendly but also easy to understand.
3. Poor Content and Lack of Clarity
Have you seen an increase in rankings on search engine result pages, but your website still struggles to convert? Once a visitor lands on your website, they should know what product/service you are offering within the first few seconds, and how they’ll benefit from buying your products. Few companies are clear about their product offering and instead, focus on how good they are. Customers want you to address their problems, not your prowess.
4. Outdated Profiles
Many small businesses have obsolete listings on review platforms and industry pages. Such errors confuse not only Google, but also potential customers and could make you rank lowly in search engine results. Ensuring that you have complete and correct listings amongst all major directories is key. Therefore, ensure that your profiles get regularly updated with the latest contact details and addresses. We provide managed services that can take control of your information and ensure they are correct.
5. Negative Online Reviews
Nowadays, online review and ratings always show up alongside search engine results. If customers say unflattering things about your company, other users may form an opinion about you even before looking at what you have to offer. A bad reputation can deflect traffic away from your site in a heartbeat. Of course, the best solution to this is providing excellent customer service in the first place, but that isn’t always enough. Having solutions in place on how you deal with negative reviews, as well as how you generate new, positive reviews is key! Contact us for more details.