ELYON TRAVEL UX & UI DESIGN
Elyon Travel sought a partner to develop a website from scratch. We developed the UX & UI design, custom-coded a flight request form used for lead submissions, and integrated a custom relationship management tool to better manage their workflow.
- User Experience Design
- User Interface Design
- PPC Management
- Strategy & Consultation
The challenge we faced was to ensure we did not lose potential clients via our proprietary flight submission tool. Additionally, would the flight request plugin or the CRM form we created work best for converting PPC traffic? We also sought to ensure seamless content integration to the company’s blog.
Working together with members of Elyon Travel, we developed a visually appealing design, tested several versions and split traffic between the website form and a CRM form, watched the data, and adjusted our strategies accordingly. We create fresh content and manage PPC traffic to optimize conversions, and ensure they are properly funneled through the CRM system we developed.