SEO campaigns start with a consultation. Trained digital marketing specialists familiarize themselves with the basics of a business, including the brand identity, operation, market, and competitors. A startup or new company may start from scratch or from a basic website and social media presence. An established enterprise with a web presence can provide metrics from prior or ongoing Las Vegas SEO campaigns.
If a business already has a web page and presence, the next step of setting up a SEO campaign involves a technical audit. This process involves close analysis of the performance of a website, content on the site and search engine analytics. The results identify strong points of the current approach to presenting a business online that can be built upon, as well as weaknesses that must be resolved to raise the ranking of a site in search results.
The next phase of a SEO campaign involves work on the primary website or web presence of a business. This stage may involve on-site optimization such as altering the organization of a site or optimizing code to shorten load times, both of which make a site more accessible for indexing by search engines and improve user experience. This process may also involve optimizing current content and starting to regularly post new content.
A SEO campaign may continue through organic on-site methods, such as placing keywords and links to other pages in content, and off-site strategies. Backlinks to a website on other trusted sites increase the amount of trust search engine algorithms place in a site, which can raise its ranking. Other off-site organic methods include Las Vegas SEO directory listings, social media accounts and other sites that contribute toward the overall online presence and standing of a business.
Paid methods of search engine marketing such as pay-per-click advertising may also be useful at any stage of a SEO campaign. Pay-per-click advertising on Google Ads involves bidding on certain keywords as well as a full range of opportunities for placement across the Google Display Network. A business owner can attempt this promotional method independently with the help of automated tools, but experienced professionals have the skills and tools necessary to achieve the highest returns on an affordable monthly budget.