Whether you use professional technical SEO services or pioneer your own efforts, if you want your website to rank high in Google’s search results, you need to conduct a thorough technical SEO audit and start fixing your website ASAP.
In What Ways Is Technical SEO Important?
Technical SEO is important for many reasons, but one of the big ones is that it improves your website’s user experience.
If you’ve ever been to a website that was hard to maneuver through, then you’ve seen firsthand what happens when a web designer doesn’t take into account the SEO aspect of design.
Technical SEO concentrates, in part, on making your website easy to navigate.
Removing Clutter and Superfluous Pop-ups
Pretty much everyone has been to a site littered with unnecessary ads that take away from the user experience.
Excellent technical SEO solves this problem by removing clutter and unsightly pop-ups.
Technical SEO and Google’s Best Practices
Another reason why technical SEO is important is that it brings your website into alignment with Google’s guidelines.
Although Google’s best practices encompass much more than just technical SEO, some of their technical requirements include:
- Making sure that Googlebot isn’t blocked
- Making sure that your web pages work, i.e., Google is able to receive an HTTP 200 (success) status code
- Making sure that your web pages are indexable
Technical SEO and Website Security
Yet another reason why technical SEO is important is that it protects your site from security threats.
The truth is that most hackers nowadays are low-level actors who go after low-hanging fruit.
Doing something as simple as installing an SSL certificate on your website is a quick and easy form of technical SEO that will help protect your website from bad actors, but it isn’t the only thing you can do.
To learn more about how technical SEO impacts your website’s security or to learn more about our technical SEO services, call us today.