Las Vegas Greek Food Festival

Website Redesign

We redesigned and rebuilt the festival website to better capture the energy and character of the event.

The new website provided a clearer mobile experience and made it easier for visitors to understand:

• Event dates and hours
• Ticketing information
• Food and entertainment highlights
• Festival activities
• Location and parking details
• Sponsorship and community information

The visual direction was designed to feel lively, welcoming, and authentic while giving the festival a more professional platform for its marketing efforts.

Paid Media Strategy

Sage planned and managed the festival’s paid digital advertising campaign.

Advertising campaigns were developed to reach both existing festival supporters and new audiences throughout the Las Vegas market. The campaigns promoted the food, entertainment, community atmosphere, and overall festival experience while directing users toward advance ticket purchasing.

Campaign performance was monitored and adjusted as the event approached, allowing advertising investment to become increasingly focused on the audiences and creative assets generating the strongest response.

Video and Social Content

We coordinated the development of video content specifically designed for social media and paid advertising.

Rather than relying exclusively on static graphics or general event announcements, the campaign used engaging video creative to show prospective attendees what they could expect from the festival.

This gave the advertising a more authentic and energetic feel while helping the festival stand out in crowded social media feeds.

Influencer Campaign

Sage identified and coordinated local influencers who could introduce the event to relevant Las Vegas audiences.

We helped organize influencer experiences and events, facilitated the creation of social content, and incorporated the resulting material into the broader promotional strategy.

This provided the festival with additional third-party credibility and expanded its reach beyond its existing audience.

Ticketing and Audience Development

Advance ticketing became an important part of the strategy.

The campaign moved the festival from essentially zero advance ticket sales the previous year to substantial presale activity. This created revenue before the event began and provided a stronger indication of expected attendance.

For the next phase of the campaign, all ticketing will be consolidated through Givebutter. This will allow the festival to collect significantly more attendee information and develop a long-term audience database.

Sage is also implementing SMS outreach to previous attendees, creating opportunities to promote future festivals directly to people who have already demonstrated an interest in attending.