In this episode of the Sage Insights podcast, Alex sits down again with Jillian Young, a midwife and doula, to dive into a subject that resonates deeply across all industries: the importance of process. While their professional worlds are vastly different—birthwork and web design—they share a common thread: delivering transformational outcomes through structured, thoughtful, and repeatable processes.
The Role of Process in Web Design
Alex opens by outlining how Sage operates at scale—designing, building, and managing websites for hundreds of clients across the country. With a team of nine and a deeply refined approach, he emphasizes how critical process is for maintaining quality, ensuring smooth communication, and ultimately delivering great work.
The Sage Web Design Framework
Every custom website project follows a defined sequence:
- Onboarding – Understanding client goals, preferences, and expectations
- Design – Using Figma to custom-design all pages (desktop and mobile)
- Iteration – Collaborating with clients on revisions until approved
- Development – Translating designs into a fully functioning website
- Ongoing Support – Hosting, maintenance, and proactive management
It’s a system built from experience—one that evolves constantly to stay best-in-class.
What Happens When Clients Trust the Process
Jillian shares how in her work, clients get the best experience when they let go of rigid expectations and allow her to lead. The same goes for design: the best projects come from clients who trust Sage’s process, provide feedback, and give creative freedom to the team.
“I have to be emotionally invested in the work. I’m not an order taker,” Alex explains.
When clients hire Sage because they believe in the process, the work is better, the journey is smoother, and the end result is something everyone is proud of.
Why the Absence of Process Creates Problems
On the flip side, clients who ignore the process—or try to control it too tightly—often create friction that delays progress or derails the project altogether. Whether it’s in design or birthwork, working without a plan or constantly second-guessing your expert leads to stress and subpar results.
“Don’t confuse your Google search with my medical degree,” Alex jokes—a cup a M.D. friend of his has highlighting the value of professional experience.
Process Is the Foundation of Great Outcomes
Jillian echoes Alex’s sentiments with her own experience: while every client is unique, her work follows a general framework adapted for individual needs. Flexibility within a clear structure is what allows her to be great at what she does.
Both professionals agree—process is what makes great work possible.
Final Thoughts: Value Over Price
It’s not about who costs less—it’s about who brings the most value to the table. Not every vendor is right for every client, and that’s okay. But for those who prioritize outcome over price, the importance of process can’t be overstated.
