WEBSITE
DESIGN PRICING
Built to last. Built to scale.
Built correctly.
A website is not a commodity.
It’s infrastructure.
PRICING STRATEGY
We do not price websites by page count alone.
Pages are an output – not the work.
What actually drives scope (and cost) is:
- Strategic complexity
- Content structure and hierarchy
- Design depth and customization
- Integrations, logic, and functionality
- Internal workflows and future scalability
Because of that, our pricing is structured around tiers of responsibility and depth, not arbitrary deliverables.
All Sage work is
Period.
WEBSITE Design Tiers
Every tier below delivers a high-quality, fully custom website.
The difference is not how good the work is — it’s the scope of thinking, complexity of execution, and depth of involvement required.
Essential
Core
$7,500
A professionally designed, properly built website foundation
This tier is for organizations that need a credible, custom website built correctly, without unnecessary complexity.
What this includes (actual deliverables)
Design & Structure
- Custom Figma design (desktop + mobile)
- Defined visual direction (typography, spacing, layout rules)
- Page-level wireframing for all primary pages
- Clear information hierarchy and navigation logic
Content & Messaging
- Light content structuring and hierarchy guidance
- Clear CTAs and inquiry paths
- Editing and refinement of client-provided copy
Development
- Custom WordPress build (no templates, no theme customization)
- Clean, scalable codebase
- Performance-focused implementation
- Reusable page structure for consistency
SEO & Tracking
- On-page SEO fundamentals
- Basic GA4 setup
- Contact / inquiry conversion tracking
Launch
- QA across modern browsers and devices
- Launch support and post-launch checks
What Core does not include
- Deep messaging or positioning work
- Campaign or paid-traffic readiness
- Complex tracking logic
- Multi-audience structuring
- Brand system development
Best fit if:
- You are an established business that needs a credible, professional website built correctly
- You do not rely heavily on paid media, complex funnels, or multi-channel campaigns
- Your messaging is mostly clear, but needs stronger structure and presentation
- Internal stakeholders are limited and decisions are straightforward
- The website’s primary role is trust, legitimacy, and inbound inquiries
- The site does not need to carry long-term brand positioning on its own
Most Popular
Growth
$15,000
A revenue-aware website built to support marketing, paid traffic, and scale
This tier assumes the website is actively supporting growth, not just existing as a digital presence.
Everything in Core, plus:
Messaging & Content Systems
- Custom Figma design (desktop + mobile)
- Deeper content hierarchy and narrative flow
- Page intent mapping (what each page is meant to do)
- Support for multiple entry points (organic, paid, referral)
- Messaging refinement based on buyer intent
Marketing & Data Infrastructure
- Full GA4 + GTM setup
- Event-based tracking (forms, CTAs, funnels)
- Conversion tracking structured for paid media
- Clear measurement of marketing performance
AI / LLM Optimization
- Structured content for AI search visibility
- Clear entity relationships and semantic organization
- Page structure designed for LLM interpretation
- Future-proofing for AI-driven discovery
Paid Traffic Readiness
- Custom landing pages for paid campaigns
- Dedicated layouts optimized for conversion
- Page variants structured for testing and iteration
- Separation between informational and campaign traffic
Development & Iteration
- Expanded design system and reusable components
- Custom templates where needed
- Additional design + development iteration cycles
- More coordination across marketing and operations teams
What Growth does not include
- Brand identity creation or overhaul
- Organization-wide messaging systems
- Multi-brand or multi-audience governance
- Executive-level brand decision-making
Best fit if:
- Your website is a core growth asset, not just a digital brochure
- You actively run or plan to run paid media campaigns and need conversion-focused landing pages
- You need AI / LLM optimization so your site performs well in modern search and AI-driven discovery
- You require full GA4 + GTM tracking to understand traffic, behavior, and conversion paths
- Messaging needs refinement to support multiple traffic sources and user intents
- Content structure, UX, and data need to support measurable performance and iteration
- Marketing, sales, or leadership teams are involved in decision-making
Serious Growth
Scale
$25,000
A brand-led website where Sage owns structure, messaging, and systems
This tier is for organizations where the website must communicate authority, trust, and clarity at scale.
Everything in Growth, plus:
Brand & Identity Systems
- Brand audit and gap analysis
- Visual system refinement or expansion
- Consistent brand rules applied across the entire site
- Alignment between brand, messaging, and UX
Messaging Architecture
- High-level positioning clarification
- Narrative structure across the entire site
- Audience segmentation and prioritization
- Consistent tone and messaging across all touchpoints
Content & Structure at Scale
- More complex page relationships
- Deeper internal linking strategy
- Support for multiple audiences, services, or verticals
- Long-term content growth planning
Organizational Coordination
- Heavier collaboration with internal stakeholders
- Structured review and feedback cycles
- Decision-making support when alignment is unclear
- Greater responsibility for strategic outcomes
Quality & Launch Oversight
- Elevated QA across more scenarios
- More rigorous launch planning
- Support for future campaigns, expansions, or initiatives
What Authority does not include
- Large platform builds
- Multi-system product ecosystems
- Extensive compliance or governance requirements
Best fit if:
- Your website must define, elevate, or reinforce your brand position
- You need clarity and consistency across brand identity, messaging systems, and visual language
- The site must communicate trust, scale, and authority at a high level
- Your business has multiple audiences, services, or narratives that must align
- Internal alignment matters — leadership, marketing, sales, and operations all touch the site
- The website plays a long-term role in brand equity, credibility, and strategic growth
- Content, design, and structure must work together as a cohesive system, not isolated pages
Enterprise
Signature
$45,000+
A mission-critical digital platform, not just a website
This tier is scoped after discovery because risk, scale, and responsibility vary widely.
Typical deliverables include:
- Large content or product ecosystems
- Multi-brand or multi-audience platforms
- Highly customized WordPress architectures
- Complex integrations or workflows
- Governance, compliance, or regulatory requirements
- Extended timelines and senior oversight
- Coordination across multiple teams or vendors
Pricing reflects scope, risk, and organizational complexity, not page count.
Best fit if:
- The website is mission-critical to your organization
- Failure, misalignment, or poor execution would carry real financial or reputational risk
- You manage large content ecosystems, products, or complex data structures
- Multiple teams or departments must be coordinated throughout the project
- Governance, compliance, scale, or long-term maintainability are required
- The site must support future expansion, integrations, and evolving business models
- Strategic oversight, planning, and execution matter as much as design and development
WHAT ALL SAGE SITES
Have in Common
Regardless of tier, every Sage website includes:
Custom design — never recycled templates
Senior-level design and development oversight
A clean, scalable WordPress build
Performance-first thinking
Clear communication and defined scope
A site that is meant to last, not be replaced in 18 months
We do not:
Rush projects
Hand off to junior freelancers
Sell “page count” packages
Cut corners to hit artificial price points
A Note on Budget & Fit
The pricing above reflects custom strategy, design, and development that requires significant time and senior-level involvement from Sage. If your budget is below $7,500, we’ll happily point you toward alternatives that better fit your stage — including pre-built options designed for budget-conscious businesses.
This allows us to:
- Protect the quality of every project
- Respect your time and investment
- Stay aligned from day one
Amplify Your Brand
Elevate Your Impact
Drive Results
Amplify Your Brand
Elevate Your Impact
Drive Results
Amplify Your Brand
Elevate Your Impact
Drive Results
Amplify Your Brand
Elevate Your Impact
Drive Results
WHAT Happens Next
Intro Call
A short conversation to understand your goals, where you’re struggling today, and what “great” looks like for your organization.
Internal Review & Scoping
Our senior team evaluates complexity, risk, timelines, and what it will take to do this right — from design to content to technology.
Strategy & Recommendation Call
We walk you through a clear path forward, discuss budget alignment, answer questions, and ensure we’re the right partner for each other.
Formal Proposal & Next Steps
You receive a detailed proposal, timeline, and engagement plan so you can move forward with clarity and confidence.
Ready to
Start?
Sage designs and builds digital platforms for companies who care about quality, longevity, and getting it right the first time.
If you’re serious about building a website that reflects the quality of your business and supports where you’re headed next, we’d love to talk.
Get StartedA Note on Page Count (Read This)
We don’t penalize you for having 50 pages.
We design:
- Systems
- Templates
- Reusable layouts
A well-architected 50-page site is often less work than a poorly defined 10-page one.
Scope is discussed early.
are not
how we work.
Conversion-Focused Design
Focused Messaging
Industry-Tested UX
Conversion-Focused Design
Focused Messaging
Industry-Tested UX
Conversion-Focused Design
Focused Messaging
Industry-Tested UX
Conversion-Focused Design
Focused Messaging
Industry-Tested UX
At Sage, we design and build websites the same way we approach long-term business partnerships: with intention, structure, and respect for what’s actually required to do the work right.
Every project we take on is custom-designed, professionally engineered, and built to support growth over time — not just to “look good” on launch day. Our pricing reflects the depth of strategy, design, development, and coordination involved in creating a site that performs, scales, and represents your business accurately.
This page outlines how we structure that work.
Next
Steps
If our approach resonates, start with a short inquiry.
We’ll review fit, scope, and goals - and tell you whether it makes sense to move forward.
