Julie Kay Stallcup

Julie Kay Stallcup is a nationally recognized dance educator, choreographer, entrepreneur and coach who has built an extensive ecosystem of resources for dance teachers and studio owners. Her programs combine curriculum, professional coaching, leadership development, digital products and community to help educators become stronger teachers and build more successful studios.

Sage Digital Agency created a website that brings those different parts of Julie Kay’s business together under one cohesive brand. Rather than presenting a traditional personal-brand website, the experience was structured around her two primary audiences—dance teachers and studio owners—with clear pathways into membership programs, coaching, curriculum, digital resources, events and educational products.

The new site gives Julie Kay a polished front-end platform while working alongside her existing membership and marketing technology. Strong calls to action connect visitors to her broader digital ecosystem without allowing the technology behind it to dictate the customer experience. The result is a much clearer representation of the scale of her business, her authority within dance education and the different ways professionals can work with her.