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Travel, Events & Entertainment

Las Vegas Greek Food Festival

Services Delivered: Content Digital Marketing Google Ads Meta Ads Website Design WordPress Development

INDUSTRY

Travel, Events & Entertainment

LOCATION

Las Vegas

YEAR

2025

Project Overview

The Las Vegas Greek Festival is one of the city’s longest-running cultural events. Sage has run its digital marketing for two festivals in a row: website, ticketing, content, Meta Ads, email, SMS, print and event-day operations.

The festival calls 2025 its highest-grossing year in 52 years. In 2026, pre-event sales rose another 47.5%.

View Live Website
Las Vegas Greek Food Festival website designed by Sage Digital Agency

Bringing the Vision to Life

For Las Vegas Greek Food Festival, Sage brought strategy, design, content, and functionality together into a cohesive digital experience built around the project’s goals and audience.

The Challenge

The festival had a loyal community but almost no advance ticket sales. Most revenue arrived at the gate, so organizers couldn’t forecast attendance or reach past guests before the next year.

The website was dated and weak on mobile. Ticketing wasn’t connected to marketing, so nobody could tell which channel sold a ticket. There was no library of photos or video to promote the event with.

Our Proposed Solution

Treat the festival as one connected system instead of separate tasks. One website and ticketing flow, with every sale traceable to its source. A content library built from scratch. Paid campaigns timed to the run-up. An owned list of attendees the festival keeps year after year.

How We Delivered

  • Website and landing pages. We built the festival website, a pre-event landing page and a post-event recap page.
  • Ticketing tied to marketing. We moved ticketing to GiveButter and connected it to the website, Meta, email and SMS, so every sale could be traced back to its source.
  • Content from zero. We recruited local creators, staged preview events and produced the “Big Al” video series.
  • Phased Meta campaigns. Awareness first, then urgency as the dates got close.
  • Email and SMS. Every ticket buyer becomes a contact the festival can reach next year.
  • Event-day operations. QR check-in, volunteer accounts and day-of procedures.
  • Print design. Matching banners, t-shirts and flyers, so the event looked the same online and on site.

Related: Meta Ads · Digital Marketing · Web Design

The Results

2025

  • Highest-grossing festival in 52 years, according to the festival
  • 15% of revenue collected in advance, a first for the festival
  • Check-in cut to about 30 seconds per person
  • Attendance more than doubled, by the festival’s estimate

2026

  • Pre-event sales up 47.5%
  • Transactions up 72.8%
  • Website sessions up 122.5%
  • Thousands of new email contacts

Ad spend rose 45% in 2026, while pre-event sales rose 47.5% and transactions 72.8%. Each year now starts with a bigger list of past guests to market to.

“For years we sold almost nothing before the gates opened. Sage connected our website, ticketing and ads so we could finally see what was working. In 2025 we had our best year in 52 years, and in 2026 our presales grew again. They didn’t just run ads; they were with us through event day.”

— Alex Mavros, Las Vegas Greek Festival

View Live Website

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