Priano

Priano is not simply a flooring or cabinet retailer; it is a centralized interiors destination for the trade and for homeowners making high-end finish selections. Sage designed the website to communicate that broader positioning immediately. The experience introduces the showroom as a curated design environment and then lets visitors explore categories such as cabinetry, countertops, flooring, wall treatments, lighting, textiles, art, technology, and other interior solutions without making the site feel like a commodity product catalog.

The visual direction is intentionally editorial and elevated, using large-format imagery, restrained typography, and generous spacing to reflect the type of spaces and materials Priano represents. At the same time, the website remains practical: visitors can understand who the showroom serves, what they can experience there, and how to plan a visit or begin a conversation. The WordPress foundation gives Priano room to add brands, categories, projects, and design resources as the showroom evolves. The result is a digital presence that better matches the sophistication of the in-person experience.