Choosing your brand font is a big decision, so it’s smart to explore your options before making a choice.
To make your decision easier, we’ve provided a list of the top 10 best logo design fonts in use today.
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1. Avenir
Description: Geometric, Versatile
Why it’s good: Avenir is a geometric typeface that pushes boundaries with its six available weights. This allows for a range of logo designs and styles.
https://www.fonts.com/font/linotype/avenir
2. Proxima Nova
Description: Hybrid, Sans-serif, Bold
Why it’s good: Proxima Nova is a modern typeface that fuses Futura and Akzidenz Grotesk. Renowned brands like Spotify, BuzzFeed, and Mashable use Proxima Nova in their logos.
https://fonts.adobe.com/fonts/proxima-nova
3. The Beardy
Description: Retro, Elegant, Display Serif
Why it’s good: The Beardy is an elegant retro serif display typeface. The font has 18 stylistic sets, making it a versatile option for logo design, branding, album covers, clothing, and more.
Professional Logo Fonts
4. Bodoni
Description: Contrast, Dramatic, Fashion, Serif, Classic
Why it’s good: Bodoni offers attractive contrast between thick and thin characteristics. Its bold and somewhat flashy and classic appearance makes it a popular choice for mainstream fashion brands. Vogue and Calvin Klein have used Bodoni.
https://www.myfonts.com/collections/bodoni-font-linotype
5. Choplin
Description: Sturdy Contemporary, Geometric, Slab Serif, Assertive
Why it’s good: Choplin is a geometric slab serif with contemporary elements that work fabulously in editorials and photography. The font is also useful if you want to establish a neutral tone. It works great in headlines when used for this purpose.
https://www.dafontfree.co/choplin-font-family/
6. Canela
Description: Classical, Modern, Display, Flared, Neither Sans Serif nor Serif
Why it’s good: Canela is a typeface that defies classification. You can’t really fit it into serif or sans serif. In terms of appearance, it has a noticeable contrast between its thick and thin lines and its flared stroke ends, giving it a classical look. It’s available in six different weights.
Most Attractive Fonts for Logos
7. Nexa
Description: Legible, Clean, Geometric, Versatile, Bold
Why it’s good: Nexa is another geometric slab serif, one which offers excellent legibility and readability. It’s a great choice for internet and tech companies.
https://www.fontfabric.com/fonts/nexa/
8. Beardsons
Description: Vintage, Layered, Ornamental, Display, All-caps
Why it’s good: Beardsons is a layered, all-caps font with an ornamental flair. It’s best used for certain types of merchandise, decorations, and signage. Businesses may also find an effective use for it in labels and logos.
https://www.myfonts.com/collections/beardsons-font-arterfak-project
9. Maille
Description: Retro, Display, Bold, Ligatures
Why it’s good: Maille is a bold display font with a retro flair. It works well for big headers, advertising, packaging, and more.
https://creativemarket.com/ThePaperTown/5001998-Maille-Bold-Display-Font
10. Abril Fatface
Description: Elegant, Serif, Advertising Use
Why it’s good: Abril Fatface is a heavy titling font that is quite elegant. Its crisp thick-thin appearance makes it classic and compelling. It’s been used for a variety of purposes, including headlines and large format displays.
https://www.typewolf.com/abril-fatface
Elevating Your Brand with the Best Fonts
At Sage, we only incorporate the best fonts into our web design projects. Visit our Contact page and send us a message to learn more!
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