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An Introduction To eCommerce Web Design | Sage Digital Agency

E-Commerce Web Design Services

Sage Digital Agency offers exceptional web design for those looking to either build an online store or take their existing store up a notch. We have extensive experience designing high-performing eCommerce websites for online businesses, helping our clients make millions of dollars in sales.

Our optimized WordPress and Shopify designs work efficiently across all platforms so that your website can reach customers on mobile phones, tablets, and PCs.

Want to know more? Read about some essentials of eCommerce, eCommerce site design, and what we can do for you.

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What Exactly Is eCommerce And How Does It Work?

eCommerce, also known as electronic commerce, is essentially buying or selling things over the internet. Anything you purchase or sell with an electronic device falls into this category.

There are a few different types of eCommerce. They are:

  1. Customer-to-customer (C2C) - eBay and Craigslist are good examples of eCommerce companies with C2C business models. Craigslist, for instance, allows for items that are handmade, personal, recycled, and so on. In this way, customers can offload unnecessary belongings to other customers and make a quick buck, although the site does allow for more serious sellers as well.
  2. Business-to-consumer (B2C) - Many large chain stores fall into this category. The same holds true for many internet giants. Amazon is a good example of a B2C company, although it could be argued that it is also a C2C company. A more clear-cut example of a B2C company would be Walmart.
  3. Business-to-business (B2B) - These are businesses that sell to other businesses. Mailchimp and Host Gator are good examples of companies with B2B models.

The Rising Popularity of eCommerce

The complexities of eCommerce certainly do not appear to be halting its momentum. In fact, eCommerce is absolutely exploding in popularity.

According to Adobe Blog, “Adobe expects over $4 Trillion ($4.1T) to be spent globally in all of 2021 — a new milestone for e-commerce.”

Daniela Coppola stated on Statitsa’s website that “In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016.”

Translation: That is a whopping 480 million people who have joined the eCommerce market in five years!

For the market to grow so much in such a short time is, needless to say, extraordinary. If you are a virtual store owner or are looking to start a store, now is the time to ride the wave.

Is Sage Digital Agency The Best Choice For You?

Well, we’re biased, but here’s what makes us different: One of the reasons Sage Digital Agency stands out as a top pick when considered against other Shopify web design companies is our project management process. Everything we do is planned before we start, and we mean everything. You have a dedicated project manager who themselves are design experts to walk you through the journey of developing your new website. With their expertise, you will gain key insights into how to get the most out of your website, whether you want to scale your business, sell more online, or strengthen your organic search presence. Sound like something you’re interested in?

So, Is eCommerce Web Design Really That Important?

Our answer is an overwhelming Yes! Having a good eCommerce website is essential to success regardless of what you are selling..

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How eCommerce Works

eCommerce works much in the same way that traditional commerce does. The major differences revolve around goods and how they are ordered, processed, shipped out, and stored.

Here are some explanations that illuminate these differences:

There Are No Physically Present Items – Unlike physical stores, virtual stores do not have items that customers can immediately grab and take home. Likewise, there are no cash registers or machines in a virtual store. For this reason, there has to be a way for virtual stores to process and verify payments—a much more involved task than taking cash payments and arguably more involved than taking credit card payments in person. eCommerce sites with virtual stores also need a database.

A Database For Items – What this database does is keep track of items stocked in the company’s warehouse, a process that incidentally requires frequent updates so that stock levels can be maintained. Some small virtual store owners may keep their stock at home, circumventing the need for a warehouse altogether.

Coordination With A Warehouse Or Manual Shipment – Once items have been selected and paid for, the next task is shipping them to the customer. In a traditional store, customers can grab what they want and take it home. Virtual stores require careful coordination with warehouses to ship the correct items, or alternatively, owners can ship items themselves. Return shipping for faulty items is another issue adding a layer of complexity to virtual store operations.

Virtual goods – Completely virtual items do not need to be physically shipped to customers or stored in a warehouse. Rather, a server handles product storage and downloads. eCommerce sites that only sell virtual goods have a unique set of challenges that are much different from traditional stores and even other online stores.

How Is Web Design Used In eCommerce?

Given the massive increase in eCommerce, you are probably wondering how web design is being used, or more specifically, how eCommerce website design can help you make the most of the times.

Simply put, a well-designed website helps your store stand out. Without a good website, your store will not be able to compete with other stores that are built to a high industry standard. This is no different than if you went into a physical store and saw that it was disorganized or dirty compared to the store next door that had everything in order. Web design is how you show visitors that you are serious.

Excellent web design has the following attributes:

Skillful Branding – Good online branding has to be consistent, clear, in tune with your audience, and in line with your vision. It is recommended that you or the designing company take an inventory of your color scheme, your fonts, and other design aspects to keep your branding cohesive.

Visual Appeal – Web design covers everything about a website that you see. Expert web designers are there to make your website look beautiful.

Security – How your store is designed plays a fundamental role in its overall security. Using clean code, steering clear of dangerous themes, plug-ins, and images, and solving the problem of mixed content are all important security design aspects. A good web designer knows what elements to add and to avoid to ensure your website stays safe.

Policies – Important additions to your website, such as a privacy policy and a return policy, help build site trust. Imagine visiting an online store but not knowing how your data will be used or even if you are able to return a faulty item. You may feel some hesitation in making a purchase. By contrast, if you know exactly how the company is using your data and you see a strong return policy, your internal trust meter rises.

When it comes to your online store, good web design is the cornerstone that builds audience trust, strengthens site security, and translates your vision.

How Do You Create An eCommerce Website?

Now that we have gone over some of the attributes of good web design, you might want to know how to go about creating an eCommerce website. There are a lot of ways to do this. However, your options can be boiled down to two main strategies.

1. Build It Yourself – The advantage of going this route is that you save on development costs, but we would not recommend this path since your competitors may be getting the benefits of professional website design services.

2. Hire An Expert – This is the route we recommend, as there are numerous advantages to hiring knowledgeable designers. Industry-standard websites require hundreds (if not thousands) of hours to learn how to build, and most business owners do not have the time to invest, what with busy client schedules, deadlines, employee concerns, and so on.

Professional Design Advantages

Your Website Will Be Fast: There are numerous technical aspects that can impact your site’s speed. A professional designer knows what steps to follow to ensure your website is fast. A few examples are using a CDN, minifying files, and polishing and trimming HTML.

Your Website Will Have An Integrated Database: An integrated database makes your online store work better. You can also use it to run a membership directory.

Your Website Will Have Visual Appeal: Outdated design styles can lower audience trust. By contrast, a website with strong visual appeal is going to impact your business positively.

Your Website Will Have Consistent Branding: Good online branding is consistent, clear, in tune with your audience, and in line with your vision. A professional website designer should take an inventory of your design preferences and work closely with you to keep your branding on point.

Your Website Will Have Responsive Website Design: It is easy for a beginner to design a website that does not work well across multiple browsers. Not only should your website work across browsers but across different devices as well, adjusting automatically to any screen it is on, whether that be a smartphone or a desktop. We make sure that your site functions properly in all respects.

Your Website Will Have Strong Search Engine Optimization: Sage Digital Agency follows several strategies to empower your website’s SEO, giving your website a better chance of being seen.

Your Website Will Be Up-To-Date: We at Sage Digital Agency not only design your website but also offer ongoing support to keep it up-to-date and highly relevant, which is important in today’s rapidly evolving technological landscape.

Your Website Will Have A Higher Conversion Rate: We follow best industry practices proven to increase conversion rates. By working closely with you, we gain a deep understanding of your audience to communicate your message best.

Our Different Web Design Platforms For eCommerce

We offer a few different options for eCommerce website design. They are:

Shopify and Shopify Plus – Using Shopify, Sage Digital Agency can build you a custom website that handles your virtual store needs so that you can start selling products. We can also improve upon an existing store. Shopify is an excellent platform that covers every aspect of eCommerce. We are well-versed in Shopify site creation, and we know how to leverage its advantages.

WordPress With WooCommerce – With WordPress, we can offer you amazing flexibility for your virtual store. Some consider WordPress to be the best way to build a website, although there is debate about whether it is good for virtual stores. If you choose this option, we will utilize WordPress’ vast range of capabilities to maximize your website’s online presence.

More About What We Do: eCommerce Design Service

During our design process, we go through every detail of your website to discover any potential issues or errors, testing everything we do.

Our approach is strategic and contains the following points:

  • We value effective communication to build a strong foundation for your web design project.
  • We research the best methods for your professional goals and plan accordingly.
  • We create a complete strategy that helps you get the results you want.
  • We ensure your site looks beautiful but remains functional to deliver the best possible user experience.
  • We provide ongoing services such as web hosting, search engine optimization, and paid marketing.

Can You Really Make Money With eCommerce?

You can make millions of dollars with eCommerce given enough time, effort, and personal prowess. David Williams stated on RJMetrics’s blog TheDataPoint that, “On average a new ecommerce company can expect to bring in just under $39,000 of revenue in their first month in business, and generate $6.5 million in total revenue after three years.”

Of course, putting a store online, even a good one, will not automatically get you to the top of the mountain. But a professional site is an invaluable asset to a business with a strong foundation in place.

How Much Do Web Designers Charge For An eCommerce Website?

We know that project timeline and costs are important to you, your team, and your company’s bottom line. As you might imagine, these elements vary from project to project. Please consider that no client or project is alike and that we tailor our plan and solutions to your unique business needs and goals. Good web design takes time, so projects generally take weeks from concept to working draft. Costs depend on the project’s scope, the recommended elements or tools, and the necessary labor and testing.

Some different factors that determine price are:

Page Count – This is a big one, and perhaps the most obvious. Bigger websites require more time and effort.

Platform – What platform you use, for example, WordPress or Shopify, will impact the overall cost. Generally speaking, Shopify websites are used for stores and have unique needs and certain functions that need to be built in, i.e., custom pricing calculators and special setups that handle shipping on the backend.

Design Depth – Do you want your website to be flat or have a 3D design aspect?

Extra Security – Security is a complex field with a huge range of programs and capacities. How much security you want to add to your site will significantly influence the overall price.

Media Additions – How much media are you looking to add? Photographs, videos, and page graphics will all increase the overall time spent on a project.

Backend Services and Extras – Services such as social integration and API integration, or extra parts to your website, such as a blog, will impact the overall price.

Domain Name – If you have not gotten a domain name yet, this can play a big role in your website’s total price. Some domains are cheap, but others can run for thousands of dollars or more.

Contact Us

If you would like more information, feel free to call us at 888-699-4966 or send us an email at info@sage.agency. You can also send us a message by clicking on the chat icon at the bottom right of our About page. Finally, if you still have questions, you can learn more about our 5-step design process here.

Free Consultation

We offer an entirely free consultation. We are pleased to offer this to you so that you can get a taste of how we work and what we do. We can put together a targeted list of recommended actions, website design tips, and improvements to bolster your online presence after reviewing your website, or we can start from scratch.

What Happens When You Hire Us?

When you hire Sage Digital Agency, we begin the process by meeting with you to understand your goals, brand, market, and overall profile. We explain the complexities of web design and review your current website to determine the scope of work. Our expert website designers not only assess any technical limitations with your site but also analyze your competitors. We also thoroughly examine any other relevant concerns.

When we work with you, not only do we provide a service, but we stand united with your goals. When you succeed, we succeed, so we are always willing to go the extra mile to achieve quality results!

Further Reading: Consider Our SEO Advantage

We recommend using our SEO services after we complete your e-commerce web design. Our knowledge of search engine algorithms helps get your site in front of more relevant online users.

Our highly skilled team provides:

  • An ethical and high-quality backlink strategy that increases your reach by directing people to your site or product pages
  • Keyword research to find the best search terms to include in your content
  • On-page SEO with optimized tags, metadata, and quality content to improve the relevance of your site and rank higher in results
  • Customized SEO techniques to increase your local customer base
  • Professional link building through blogger outreach and networking
  • Competitive analysis of others in the industry
  • Off-page SEO methods, such as brand mentions, influencer outreach, forums, social networking, and guest authors

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