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Choosing your brand font is a big decision, so it’s smart to explore your options before making a choice.

To make your decision easier, we’ve provided a list of the top 10 best logo design fonts in use today.

» MORE: Learn more about Sage’s professional web design & management

1. Avenir

Description: Geometric, Versatile

Why it’s good: Avenir is a geometric typeface that pushes boundaries with its six available weights. This allows for a range of logo designs and styles.

2. Proxima Nova

Description: Hybrid, Sans-serif, Bold

Why it’s good: Proxima Nova is a modern typeface that fuses Futura and Akzidenz Grotesk. Renowned brands like Spotify, BuzzFeed, and Mashable use Proxima Nova in their logos.

3. The Beardy

Description: Retro, Elegant, Display Serif

Why it’s good: The Beardy is an elegant retro serif display typeface. The font has 18 stylistic sets, making it a versatile option for logo design, branding, album covers, clothing, and more.

Professional Logo Fonts

4. Bodoni

Description: Contrast, Dramatic, Fashion, Serif, Classic

Why it’s good: Bodoni offers attractive contrast between thick and thin characteristics. Its bold and somewhat flashy and classic appearance makes it a popular choice for mainstream fashion brands. Vogue and Calvin Klein have used Bodoni.

5. Choplin

Description: Sturdy Contemporary, Geometric, Slab Serif, Assertive

Why it’s good: Choplin is a geometric slab serif with contemporary elements that work fabulously in editorials and photography. The font is also useful if you want to establish a neutral tone. It works great in headlines when used for this purpose.

6. Canela

Description: Classical, Modern, Display, Flared, Neither Sans Serif nor Serif

Why it’s good: Canela is a typeface that defies classification. You can’t really fit it into serif or sans serif. In terms of appearance, it has a noticeable contrast between its thick and thin lines and its flared stroke ends, giving it a classical look. It’s available in six different weights.

Most Attractive Fonts for Logos

7. Nexa

Description: Legible, Clean, Geometric, Versatile, Bold

Why it’s good: Nexa is another geometric slab serif, one which offers excellent legibility and readability. It’s a great choice for internet and tech companies.

8. Beardsons

Description: Vintage, Layered, Ornamental, Display, All-caps

Why it’s good: Beardsons is a layered, all-caps font with an ornamental flair. It’s best used for certain types of merchandise, decorations, and signage. Businesses may also find an effective use for it in labels and logos.

9. Maille

Description: Retro, Display, Bold, Ligatures

Why it’s good: Maille is a bold display font with a retro flair. It works well for big headers, advertising, packaging, and more.

10. Abril Fatface

Description: Elegant, Serif, Advertising Use

Why it’s good: Abril Fatface is a heavy titling font that is quite elegant. Its crisp thick-thin appearance makes it classic and compelling. It’s been used for a variety of purposes, including headlines and large format displays.

Elevating Your Brand with the Best Fonts

At Sage, we only incorporate the best fonts into our web design projects. Visit our Contact page and send us a message to learn more!

Additional Reading – Our ecommerce web design services

Alex Jariv

Written by the Sage Digital Agency team.