So, your website needs a redesign. Now what?
A poor website can really have a negative impact on your business beyond just it not looking good, especially when it comes to looking good for new clients and allowing you to grow and reach new heights. If you’re embarrassed just about the way your current website looks, if you are not inclined to share it with prospective customers, or you don’t get good feedback when you do, maybe it’s time to consider a redesign.
At Sage Digital, we work with businesses every single day in Las Vegas, NV to figure out if it’s actually what they need or if there’s some other solution. As a premiere web design and digital marketing agency in Las Vegas, we’ve helped many, many companies start fresh, unveil a new brand, increase their conversion rates, and have a new digital presence that they can be really proud of for many years to come.
We’ve heard it many times, “We don’t get any leads from our website.”
Frequently, that can be an issue of conversion optimization. It can be an issue of the current site just not functioning to the highest level possible. And we’d like to ask you one simple question, do you want to get new leads or do you not?
Click here for six things to consider when thinking about a website redesign.
So here’s our guidelines for whether you need a website overhaul and what the best practices are when developing a website in Las Vegas, Nevada.
Does your website even need a redesign? Here are some questions to ask yourself when considering recreating your website.
How long has this current site been in existence? If it’s more than a couple of years, you’re likely in the market for a new website. Things change so frequently. Technology improves. Year in normal time is many years in technology, in web design. Consider it time for a redesign at that point. Ask yourself these questions as well. How is the current site performing? If you’re considering a website redesign, something has already brought you to this point, right? Some issues need to be addressed specifically.
Have there been complaints from your employees or customers? Are you having problems updating the content yourself? Start making a list of all of the issues that potentially are there.
Is your current website generating any leads for you? We always like to say, you could have the best site in the world, but if the thing is not converting, if it’s not generating any kind of traffic for you and any kind of conversions, any leads, why does it matter how great the site is?
Even if you don’t really love the look and feel, but it’s a high converting site, you should start asking yourself, why is that? Is it that the landing page is done perfectly, the checkout process is easy? Is there some other thing that is on the site that’s making people convert? we believe if it’s not broken, there’s really no need to fix it. From an aesthetic point of view, we get it. You want to have the most beautiful website in the world. But then again, if the thing is already working, let’s consider if that’s really necessary.
Do you currently have a blog and the ability to post new content to the site? At Sage Digital, we believe that one of the pillars of SEO strategy and good SEO practices is the ongoing development of content that’s published regularly and that speaks to your specific industry and is filled with keyword-rich content.. If you don’t currently have a solid strategy for content, it’s always a battle. What do you write about? What is the reason behind it? Will anyone even read it?
We believe that a blog is one of those foundational items of search engine optimization that should be taken into account and should be a part of your overall marketing budget. Additionally, you can repurpose content. It’s a really great thing, repurposing your blog content in different channels:
- you can use it in emails.
- You can use it on social.
- You can do all kinds of other things with that same piece of content.
Does your site look great on mobile devices? Google’s made it very clear. Your mobile device and how your site renders on it is of utmost importance.
If your current site is not functioning well, it’s not mobile friendly, your conversion rates are going to suffer for sure and you absolutely must make a change. It’s confirmed that Google will not show your website results to any user on a cell phone or a tablet for that matter if it’s not mobile optimized. If these statistics and these issues don’t worry you right out of the gate, well, I’m not sure what will.
Optimizing your site to cleanly load images, fonts, be super fast is extremely important. And if you are not doing this already, you are missing out on valuable traffic. And a website redesign in Las Vegas by Sage Digital Agency can certainly help you with a new look and feel and a beautiful and easily readable screen size website.
Consider an in-depth user experience, conversion, and SEO audit by Sage Digital.
We perform these audits in order to ensure that your website is 100% up to code, that the content, imagery, and overall design is on point, you have proper calls to action, you have internal linking done correctly, analytics set up so you know exactly what’s happening, and a roadmap of where to go. Here are some of our best practices for a website redesign in Las Vegas. We believe at its core that your website should be a representation of you and your brand. This is not some cookie cutter experience where you can just throw some images together and call it done.
For more tips of how to get started with a website redesign, check out our post here.
What Elements Are Key For A Website Redesign?
A good website redesign reflects you, your values, your mission, and who you are completely. It’s important to be consistent with colors and imagery and tone. All of these things help legitimize your business and help your prospective customers get an understanding of who you are and what you do. Next is strong visuals. We believe that it is really important to have proper visuals throughout your website that are, again, cohesive and on-brand. We’re not saying you should just slap any images or video onto your site.
We think it really depends on what industry you’re in. But stock images and stock video, they may serve a purpose as a placeholder, we really don’t think that that really does anything in order to really showcase who you are. Customers want to see photos of your actual location, your office, your store or your staff, what products you sell, you doing your work in action. They want to hear testimonials from your previous clients. All of these things help to tell a story, and that story is why customers will buy from you.
If you need photo and video help, our team will work together with our web designers to ensure that you have on-brand content for your website redesign in Las Vegas. Another important point to make is make sure that the path to conversion is simple and straightforward. You wouldn’t believe how many times we see situations in which 15 steps are required in order for a prospective client to fill out a form or pick up the phone and call you.
Check out this Forbes article about the importance of a website redesign and when you know its time to get it done.
Key Elements To Consider
All pages should have a conversion option, whether it’s giving them a get a quote option, to complete a form, a pop-up of some kind, streamlining your e-commerce process, a simple button that picks up the phone and calls directly to you. Next, we have to optimize for search engines and mobile devices. As we’ve said already, it is imperative that your website looks great on a mobile device. We build mobile first. And if we haven’t properly optimized your site for mobile and for tablet, then we really simply haven’t done our jobs properly.
It’s important to start from the foundation when you’re building and rebuilding a website that the code you create is optimized for Google search engines. Before we launch, we want to make sure that all images have proper headings and tags. We want to write proper meta descriptions, ensure all of our pages have the appropriate amount of content, optimized for different browsers as well and screen sizes. And we go through a very rigorous checklist to ensure that this is done correctly. Next, we want to develop an ongoing content strategy.
As we said, we don’t want you fighting an uphill battle and not knowing what kind of content needs to be created by your brand. Once we’ve launched your website, you should certainly start seeing an increase in the leads that you receive. But a website is a living and breathing thing. It needs updates and it needs content. The purpose behind having a content strategy is essentially that, to have purpose and that every piece of content is meant for a reason.
Again, you can share it online between your blog on social, on email newsletter, on marketing materials, et cetera. Not everything you do needs to be a salesy critical either. Blogs should be useful and informational. They should establish you as an industry leader, someone to build trust with, someone that understands specifically the issues that a customer may be having, and certainly can showcase their personality. Blog posts can also target people at different levels of the funnel, different stages of the buying cycle.
You could target someone already ready to take an action, someone just interested in learning more. You have an opportunity to make yourself an authority and someone that may be useful to this person sometime in the future. We strongly believe that a proper content strategy is an important part of the overall marketing strategy, and it helps with your ultimate purpose, which explains to your customers why you do what you do, who you are, why you should be chosen above your competitors, and it’s an integral part of the overall strategy, as we’ve said.
Are you not sure where to begin with your website redesign in Las Vegas? We are absolutely here to help you. We really hope that you find our tips and our strategies important for your website redesign. If you need an overhaul to your current strategy, we are absolutely here to help. Give us a call “702-268-9000” come visit us at our office, “871 Coronado Center Drive #200 Henderson, NV 89052” and let’s talk about your specific needs and how we can help you.