Well, we are just a few days away from the end of a very transformative year for digital marketing in Las Vegas.
It has been a tough year for many, with a lot of social changes that we as a society are still adjusting to, but there is a silver lining.
The opportunities to provide helpful goods and services through eCommerce have never been more abundant.
According to Statista, “In 2020, retail e-commerce sales worldwide amounted to 4.28 trillion US dollars and e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022.”
Translation: Every day is like Black Friday for eCommerce right now.
If you would like to help people with an amazing good or service, then you may need a strong online presence, which means having a fantastic website and robust SEO.
Navigating Small Business Digital Marketing Into 2022. What Are People Looking For Fundamentally?
Obviously, a great website and SEO are needed to stand out online, but you may want to know how to navigate the digital marketing terrain in the coming year.
Since culture and technology are changing at an unprecedented rate, it can be hard to know how to move forward.
Our recommendation, aside from working with a professional digital agency, is to focus on deepening your understanding of your target audience in relation to global events, culture, and technology.
What are people looking for? What motivates them right now? How do you get their attention? And so on.
While different businesses have different answers to these questions, there are some common threads that most businesses can gain insight from.
People Are Looking For An Outlet
One common feature people share nowadays is that they are looking for an outlet, which is not exactly surprising.
When the pandemic began, it caused a lot of stress for everyone. Now, fast forward to the beginning of 2022, and it does not seem like the stress has gone away.
We frequently hear stories about people being overwhelmed and overburdened at work or having no work at all despite best attempts at finding good jobs.
During such times, goods or services that provide an outlet are incredibly helpful.
In fact, providing goods or services during tough times is a sure-fire way to build a customer base.
How does this relate to digital marketing specifically?
We help you create a strongly targeted call to action with a resonating message for the current era.
People Want Connection More Than Ever
In addition to an outlet, people want connection.
This is why personalized customer service is so important for small businesses.
Businesses that take the time to establish relationships with their customers rather than hurry through transactions stand out from the crowd.
From our side, we help promote your social media presence and put you in contact with resources for collaborative content.
People Want To Support Something They Believe In
Every time a customer buys something, they vote with their dollars.
There are a huge number of people looking to vote for something they believe in, which is why crafting a clear message and owning your brand are very important.
In our opinion, every small business should put into action a holistic and complete plan that signifies what the business is about and why customers should choose them above other options.
People Are Seeking The Best Options
The power of eCommerce gives customers the chance to quickly compare product and pricing options from around the world.
This is why so many brands spend enormous time, effort, and resources on improving not only their products but the customer experience itself.
People want the best options, and the better your sales funnel, the more buyers will trust that your products and services are right for them and choose you over competitors.
However, from our observation, it takes very little to mess up the customer experience.
This is why we follow a time-tested process, as well as analyze your target audience to make sure we are designing and developing your platform and sales funnel in an effective manner.
Keeping Up In A Rapidly Changing Environment
As a small business owner, understanding what motivates your target audience is critical for your success.
But you may be asking, “How do I keep up with my target audience when things are changing so rapidly?”
The answer is, of course, adaptability.
These days, small businesses need to be able to take readings of their target audience and their competitors and adjust accordingly.
The power of a good digital marketing strategy helps you adjust quickly based on market demands and data.
Reporting And The Effectiveness Of Your Campaign
Reporting is key for any digital marketing campaign.
Benchmarking how you rank at the beginning of a campaign vs. your ranking over time is important in tracking your ROI and ensuring that your content is effective and reaches the right audience.
Is Your Website Effective?
Aside from reporting, there are two basic questions you can ask to test the effectiveness of your website.
1. Does it accurately depict who you are and what your brand is all about?
2. When was the last time you researched what your website ranks for, fixed technical issues, and looked at its overall health and long-term strategy?
Using Your Website To Interact With Your Prospects
Our view is that once the issues with your website have been fixed, it should do the heavy lifting for you regarding your prospects.
Think of your website as an automated tool that ensures that a prospective customer is educated about you, your differentiators, and why they should work with you before you ever speak with them.
What Exactly Is Your Content Strategy?
If you have a content strategy in place, then this is excellent.
If not, then developing a content strategy with a team that understands search engine optimization is definitely a top consideration for digital marketing strategies in 2022 and beyond.
Our team sets KPIs that are reported regularly to you so that you understand the impact of our efforts.
Making A Local Impact In Las Vegas Digital Marketing
There are countless businesses seeking to be found by a limited number of users.
With more and more websites launching daily, the time of simply publishing a website and putting up content, and reaping first page rewards is a thing of the past.
Today, making an impact in a very crowded Las Vegas digital space requires a synergistic combination of good web design and SEO.
Contact A Reputable Digital Marketing Agency
We provide clear timelines with deliverables and establish your budget from the very beginning!
For Those Interested, We Also Do Social Media Marketing!
Strengthening your social media presence is important, so if you need help with this, call us today!
We will look over your project and let you know our thoughts.
Search engine optimization has been and will continue to be one of the most important strategies surrounding your digital marketing plan now and into the future.
Being granted first page rankings for important search queries that your prospective customers are currently looking for is of immense value.
Believe it or not, a robust and healthy website that ranks high in Google is likely to ensure that your phone rings day in and day out 365 days a year.
Due to competition for page 1 rankings, however, it can be difficult to end up on the coveted first page of search results.
So, how do you end up on the first page?
There are three major requirements.
1. You should have a technically sound website that is free from major errors (ones that would otherwise stop Google from ranking it).
2. You need excellent content that far exceeds what your competitors have.
3. You need links from high-authority websites.
To meet these requirements, we recommend choosing a search engine optimization agency with proven skills and a willingness to work closely with you to achieve excellent results.
There are a lot of digital marketing agencies with solid skill sets, but the absolute best internet marketing companies today obsessively focus on providing one thing above all else—Impeccable Customer Service.
When a company is dedicated to making its customers succeed and thrive, the pieces always end up falling into place.
This is because people respond to a proactive company whose highest aim is to provide an amazing service.
Las Vegas marketing is an intensely competitive field, and the truth is, people are looking for trustworthy digital marketing services rather than just another company looking to make a quick buck.
Given how competitive the digital services environment is today, having a company that stands behind you makes all the difference.
The reason our service is unbeatable is that we walk with you every step of the way to make sure you achieve results.
We are committed to Impeccable Customer Service, which means you can call us anytime, anywhere.
We know that Las Vegas digital marketing can be a tough field, so why not work with the best?