Well, we are just a few days away from the end of a very transformative year for Las Vegas digital marketing.
It has been a tough year for many, with a lot of social changes that we as a society are still adjusting to, but there is a silver lining.
Las Vegas Digital Marketing Opportunities
The opportunities to provide helpful goods and services through eCommerce have never been more abundant.
According to Statista, “In 2020, retail e-commerce sales worldwide amounted to 4.28 trillion US dollars and e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022.”
Translation: Every day is like Black Friday for eCommerce right now.
If you would like to offer your goods and services to a wider range of people, then you’ll most likely need a solid website and strong SEO.
Work With Us For Your Las Vegas Digital Marketing Needs
If you would like our help turning your business up a notch with web design and SEO services, you can call us at 702-268-9000, email us at [email protected], or schedule an entirely free consultation!
Las Vegas Digital Marketing In 2022: What Do People Want?
Obviously, a great website and SEO are needed to stand out online, but you may want to know how to navigate the digital marketing terrain in the coming year.
Since culture and technology are changing at an unprecedented rate, it can be hard to know how to move forward.
Our recommendation, aside from working with a professional digital agency, is to focus on deepening your understanding of your target audience in relation to global events, culture, and technology.
What are people looking for? What motivates them right now? How do you get their attention? And so on.
While different businesses have different answers to these questions, there are some common threads that most businesses can gain insight from.
People Are Looking For An Outlet
One common feature people share nowadays is that they are looking for an outlet, which is not exactly surprising.
When the pandemic began, it caused a lot of stress for everyone.
Now:
Fast forward to 2022, and it does not seem like the stress has gone away.
We frequently hear stories about people being overwhelmed and overburdened at work or having no work at all despite best attempts at finding good jobs.
During hard times like these, having goods or services available that provide an outlet is incredibly helpful.
In fact:
Providing goods or services during tough times is a sure-fire way to build a customer base.
How does this relate to digital marketing specifically?
We help you create a strongly targeted call to action with a relevant message for the current era.
People Want Connection More Than Ever
In addition to an outlet, people want connection.
This is why personalized customer service is so important for small businesses.
Businesses that take the time to establish relationships with their customers rather than hurry through transactions stand out from the crowd.
From our side, we help promote your social media presence and put you in contact with resources for collaborative content.
People Want To Support Something They Believe In
Every time a customer buys something, they vote with their dollars.
There are a huge number of people looking to vote for something they believe in, which is why crafting a clear message and owning your brand are very important.
In our opinion, every small business should put into action a holistic and complete plan that signifies what the business is about and why customers should choose them above other options.
People Are Seeking The Best Options
The power of eCommerce gives customers the chance to quickly compare product and pricing options from around the world.
This is why so many brands spend enormous time, effort, and resources on improving not only their products but the customer experience itself.
People want the best options, and the better your sales funnel, the more buyers will trust that your products and services are right for them.
Las Vegas Digital Marketing Is About Much More Than Just Getting People Through The Door
However, from our observation, it takes very little to mess up the customer experience.
You have to convince your customers that your product is worth it.
This is why we say that Las Vegas digital marketing is about much more than just convincing people to try out your product or service.
This is also why we follow a time-tested process, analyzing your target audience to make sure that we are designing and developing your platform and sales funnel in an effective manner.
Keeping Up With Las Vegas Digital Marketing In A Rapidly Changing Environment
As a small business owner, understanding what motivates your target audience is critical for your success.
But you may be asking, “How do I keep up with my Las Vegas digital marketing campaign when things are changing so rapidly?”
The answer is, of course, adaptability.
These days, small businesses need to be able to take readings of their target audience and their competitors and adjust accordingly.
A good Las Vegas digital marketing strategy helps you adjust quickly based on market demands and data.
Reporting And The Effectiveness Of Your Campaign
Reporting is key for any Las Vegas digital marketing campaign.
Benchmarking how you rank at the beginning of a campaign vs. your ranking over time is important in tracking your ROI and ensuring that your content is effective and reaches the right audience.
Is Your Website Effective?
Aside from reporting, there are two basic questions you can ask to test the effectiveness of your website.
1. Does it accurately depict who you are and what your brand is all about?
2. When was the last time you researched what your website ranks for, fixed technical issues, and looked at its overall health and long-term strategy?
Using Your Website To Interact With Your Prospects
Our view is that once the issues with your website have been fixed, it should do the heavy lifting for you regarding your prospects.
Think of your website as an automated tool that ensures that a prospective customer is educated about you, your differentiators, and why they should work with you before you ever speak with them.
What Exactly Is Your Content Strategy?
If you have a content strategy in place, then this is excellent.
If not, then developing a content strategy with a team that understands search engine optimization is definitely a top consideration for your Las Vegas digital marketing strategy in 2022 and beyond.
Our team sets KPIs that are reported regularly to you so that you understand the impact of our efforts.
Making A Local Impact In Las Vegas Digital Marketing
There are countless businesses seeking to be found by a limited number of users.
With more and more websites launching daily, the time of simply publishing a website, putting up content, and reaping first page rewards is a thing of the past.
Today, making an impact in a very crowded Las Vegas digital marketing space requires a synergistic combination of good web design and consistent search engine optimization efforts.
Contact A Reputable Las Vegas Digital Marketing Agency
If you would like powerful web design and SEO, you can call us at 702-268-9000, email us at [email protected], or schedule an entirely free consultation!
We provide clear timelines with deliverables and establish your budget from the very beginning!
For Those Interested, We Also Do Social Media Marketing!
Strengthening your social media presence is important, so if you need help with this, we will help you run a Google Ads campaign designed to funnel attention to your social media platforms.
Further Reading About Las Vegas Digital Marketing
The Rising Importance of Search Engine Optimization
Search engine optimization has been and will continue to be one of the most important strategies surrounding your Las Vegas digital marketing plan now and into the future.
Being granted first page rankings for important search queries that your prospective customers are currently looking for is of immense value.
Believe it or not:
A robust and healthy website that ranks high in Google is likely to ensure that your phone rings day in and day out 365 days a year.
Due to competition for page 1 rankings, however, it can be difficult to end up on the coveted first page of search results.
So, how do you end up on the first page?
There are three major requirements.
1. You should have a technically sound website that is free from major errors (ones that would otherwise stop Google from ranking it).
2. You need excellent content that far exceeds what your competitors have.
3. You need links from high-authority websites.
To meet these requirements, we recommend choosing a search engine optimization agency with proven skills and a willingness to work closely with you to achieve excellent results.
Digital Marketing Agencies For The New Era And Customer Service
There are a lot of digital marketing agencies with solid skill sets, but the absolute best internet marketing companies today obsessively focus on providing one thing above all else—Impeccable Customer Service.
When a company is dedicated to making its customers succeed, the pieces always end up falling into place.
People respond to a proactive company whose highest aim is to provide an amazing service.
A Trustworthy Digital Marketing Company Is What Customers Want
Las Vegas digital marketing is an intensely competitive field, and the truth is, people are looking for trustworthy digital marketing services rather than just another company looking to make a quick buck.
Given how competitive the digital services environment is today, having a company that stands behind you makes all the difference.
The reason our service is so helpful is that we walk with you every step of the way to make sure you achieve results.
We know that Las Vegas digital marketing can be a tough field, so why not work with a company that cares about your success?
More About Running A Las Vegas Digital Marketing Campaign
We want to emphasize how important it is, from day one, that a crystalized plan is put in place to help you achieve your goals.
Hence why we always do a consultation with you before starting your project.
After your consultation, we continue working closely with you to help you maintain your goals and adjust our approach if you so desire.
If You Already Have A Plan
If you already have a strong idea of what you would like to achieve at the beginning of your project, all the better.
Our job during your consultation is to confirm the details of your project, then once we know what you’re aiming for, we craft you a short-term, month-to-month contract around that objective.
After we’ve outlined a step-by-step plan to increase traffic to your website and win you more business, we then start researching your competitors, audience, and keywords.
For this, we use our preferred research and keyword tools Ahrefs and Ubersuggest. We also use Rank Math Pro.
Our Keyword Research Approach
These three tools are useful, as they help us find keyword terms that have substantial traffic values but are also not overly difficult to win.
Our personal approach at Sage is to go after these special middle-of-the-pack keyword phrases, which are called “medium tail” keywords.
If you’re unfamiliar with the different keywords types, here is a breakdown:
Short Tail Keywords
Short tail keywords are broad, popular keyword phrases that are very high in traffic value but are also very difficult to win. A good example of a short tail keyword is “Google”.
Get this:
A supplementary keyword tool we use called Keyword Surfer puts the estimated monthly search volume for the word “Google” at 68,000,000 in the USA alone.
As you can imagine, competition for this keyword is extremely fierce and is much too difficult for small to medium-sized businesses to win.
Only the largest companies with multi-million dollar budgets have the capacity to show up on the first page in Google’s search results for this specific keyword.
Medium Tail Keywords
The good news is:
Medium tail keywords are still fairly popular and have substantial traffic values but are also much more winnable than short tail keywords.
A good example of a medium tail keyword is “alternative search engines”.
For this keyword, Keyword Surfer estimates a monthly traffic value of 3,600.
While this is far less than the 68,000,000 searches the keyword “Google” receives, it is still a valuable chunk of traffic for small to medium-sized businesses.
Whether you go after a medium tail keyword like “alternative search engines,” however, depends on the difficulty of winning the term. Medium tail keywords fluctuate in difficulty.
Side Note: Certain keyword tools assign difficulty scores to keywords.
Keyword Surfer does NOT….At least not in the same way that Ahrefs and Ubersuggest do.
What Keyword Surfer Does
The Keyword Surfer Chrome extension offers a monthly USA traffic value and a cost per click estimate for Google AdWords for any given keyword.
It also offers ideas for keywords that are related to your inquiry.
For instance:
If you search the word, “Google” in Google’s search engine, Keyword Surfer will automatically populate a list of related keywords, such as “gmail,” “Google play,” and “Chrome”.
The list Keyword Surfer creates is usually fairly extensive, with over 100 results.
On the list, Keyword Surfer keeps track of the “Overlap” between your original target query and the ideas it suggests.
If you want keywords that are more relevant to your query, then you’ll want to pick keywords with a higher Overlap percentage.
On the other hand:
If you’re more interested in adding conceptually related terms to boost your SEO content, then you can choose terms with less Overlap.
Regarding Keyword Difficulty Scores
Depending on the keyword tool you use, a short tail keyword like Google is bound to have a very high score.
In Ahrefs, the difficulty score for Google is ranked 98, i.e., Super Hard.
Meanwhile, Ahrefs puts the keyword phrase “alternative search engines” at 69, i.e., Hard.
For this reason, we would probably pass on “alternative search engines” as a medium tail keyword choice and find an alternative with a similar traffic value and a lower difficulty score, perhaps around 30.
Long Tail Keywords
As for long tail keywords, they constitute even narrower terms and are hyper-specific. These keywords are easy to win but are also of little value.
A good example of a valueless long tail keyword is “Google search engine alternatives in 2022”.
There is such little traffic for this term in Keyword Surfer that it has an effective traffic value of zero.
Save Time By Focusing On Traffic Value
You probably wouldn’t want to try and win this specific term unless you had a good reason to do so—perhaps winning it would allow you to win other related phrases.
For those who want to try and win long tail keywords (not advisable), you would want to look for phrases with at least some traffic value.
One Caveat To Trying Out Long Tail Keywords
If you’re really trying to win at SEO, we strongly recommend sticking with medium tail keywords.
But:
If you are just learning the ropes to search engine optimization and want to get some practice with winning easy keyword phrases, then this would certainly be a good use of your time.
Creating SEO-Optimized Content
Once you’ve chosen your keywords, the next step is to create SEO-optimized content.
We at Sage Digital Agency believe that following established processes makes projects turn out better.
For this reason, we adhere to a five-step process when creating SEO content for you.
Step 1: Research and Choose Keywords For Target Pages and Target Articles
See above for a brief overview of our keyword research process.
Step 2: Analyze Your Competitors
For this task, we mostly utilize Ahrefs, which allows us to look at your competitors’ websites and see which of their pages are getting the most traffic.
We also look at which keywords their pages are winning and how much traffic they are winning, so that we can emulate their keyword choices.
Additionally:
We look at backlink profile of your competitors and find out who is linking to them, which helps us to tailor your content in a way that increases the likelihood of you getting the same types of links.
Step 3: Schedule Your Content
Our next step is to schedule the creation of your content before we make it.
If you have multiple pieces of content that you want produced, we give each piece of content SEO-friendly titles and select an estimated publication date for each.
Step 4: Creating Your Content
This is where we make your content, which is the most labor-intensive part of our process.
When writing your content, our SEO team utilizes what we call a “content assembly line” through which we are able to complete your content in three drafts.
Our content assembly line process demands that we research your content’s subject matter, outline an impactful content structure, write the piece, edit the piece, and revise elements as needed.
After your content has been written, we use Rank Math to optimize it for Google.
Step 5: Following Up
Following up with your content means we keep track of its performance and adjust as needed.
We use industry-standard tools like Google Search Console and Ahrefs for this purpose, keeping track of your content’s traffic, page rankings, and more.
We also set up KPIs with our reporting tools.
