Digital Marketing Denver

Yes, it definitely does.

All of the most successful websites you see today, whether they are located in Denver or elsewhere, employ comprehensive and highly concentrated digital marketing strategies.

Given how many websites are competing online today, having an internet marketing strategy in place is not only helpful but a necessity.

Let Us Take The Weight Off Your Shoulders

If you do not have the time to manage your own local digital marketing Denver campaign, then it may be a very good idea to hire a professional agency to run one for you.

This is where we come in. We give you an edge over your competitors by providing you with smart, data-driven solutions.

The range of services digital marketers provide is quite broad and covers many niches. With that said, here are the services you are most likely to find with a quick online search.

Search Engine Optimization – SEO increases your traffic and conversions in an organic way.

Search Engine Marketing – SEM increases your traffic and conversions through both organic and paid methods.

Content Marketing – This type of marketing focuses on building a relationship with your audience through storytelling and education.

Email Marketing – As the name implies, this type of marketing is all about email outreach to customers, clients, and other businesses.

Social Media Marketing – SMM focuses on driving traffic to your website and increasing user conversions through social media platforms.

Influencer Marketing – An extension of social media marketing, influencer marketing mostly focuses on winning endorsements from popular figures or groups.

Affiliate Marketing – This type of marketing focuses on earning you money through commissions. There are digital marketing companies out there that help you set up powerful affiliate marketing initiatives.

Quality Link Building – Building great backlinks is the backbone of off-page SEO and is super important. Skilled digital marketers can help you with this.

You certainly can! Just keep in mind that there is a significant learning curve to SEO, and even once you know the field, it requires a lot of time and effort to move the needle.

Many business owners choose to work with SEO experts so that they can focus on what is important—running their business.

If you would like to embark on your SEO journey, then we recommend reading up on Brian Dean. He’s an SEO expert with a ton of valuable information to share.

Brian Dean offers a free SEO course that will help you improve your search engine optimization game.

Link to course: Here.

We’d also suggest learning everything you can about White Hat SEO techniques and Google’s 200 search engine ranking factors.

The more you learn about what Google wants to see from your website, the better.

Some of the ranking factors that influence Google’s algorithm may surprise you.

To give your website the best chance of success, you’ll want to consider updating your website to keep it in line with what leading professionals in the SEO industry like Brian Dean and Neil Patel are saying.

The answer depends on who you ask, but our approach is as follows:

1. Improve your website through on-page and technical SEO. If you are unfamiliar with these terms, this means that we optimize your keywords and images, add structured data, improve page URLs, make your website easier to crawl and index, and much more.

2. Create excellent written content. When writing your content, our team members use a content assembly line. Typically, we complete your content in three drafts, working in stages to research the subject matter, create an effective content structure, edit grammar, polish syntax, and improve flow.

Before starting the content, we have a recorded conversation with you to make sure we understand the topic. After the content has been written, we use PageOptimizer Pro to fully optimize the content for your target keyword phrase.

3. Track progress via analytics. We utilize industry-standard tools to keep track of your content and how well it is performing. Our two main tools are Ahrefs and Google Search Console, which we use to monitor page rankings, traffic, and more.

We will set up KPIs via our reporting tools and verify ranking changes in SERPs and make ongoing adjustments accordingly. 

Amazingly, you can get on the first page of Google for FREE! There is no inherent cost involved.

Where cost comes into play is the time and effort needed to outperform the competition.

Since every client comes to us with a different goal, we don’t have a set price, but we’ll say this much, this will be an investment.

We don’t want to give you an unclear answer here. Call us and let us know what you are looking to achieve so that we can give you a precise quote.

Note: The time it takes to win a keyword varies. It can take a couple of days, a month, or even longer. What you pay per keyword depends on how hard it is to win. In this respect, our view of SEO is that it is not always a straight arrow but a winding path.

The nature of SEO is why progress benchmarks are so important. They let you know what you are paying for and why.

There are many ways to find keywords for SEO. Our preferred method is to use Ahrefs.

Ahrefs is an advanced keyword research tool that can be leveraged in multiple ways.

These include:

• Finding keywords with high traffic volumes
• Finding keywords with medium to low difficulty (not much competition)
• Seeing what keyword terms are working for your competitors
• Analyzing high-performing competitor pages that bring in lots of traffic
• Analyzing your backlinks and checking your competitors’ backlinks
• Finding broken links on your website and fixing them
• Comparing your website’s traffic data with what you see in Google Search Console
• Running a site audit for your website
• Advanced site analytics

While the benefits Ahrefs offers are significant, the tool does cost quite a bit, especially if you’re new to SEO or are just starting a small business and have a tight budget.

Ahrefs has four pricing plans, which are as follows:

Lite – Starts at $99/month
Standard – Starts at $199/month
Advanced – Starts at $399/month
Enterprise – Starts at $999/month

Each plan comes with its own benefits. You may find the Lite plan useful, but to get helpful features like finding broken backlinks, you will need to get the Standard plan.

In our opinion, Ahrefs Standard plan is more than sufficient for getting started with search engine optimization. But if $199 per month is out of your price range, there are other keyword tools that cost less and still have plenty of decent features.

An alternative to Ahrefs is Ubersuggest, which we also use.

Ubersuggest’s plans are considerably more cost-friendly.

They are as follows:

Individual – $29 per month
Business – $49 per month
Enterprise – $99 per month

Keep in mind that Ubersuggest is not as advanced as Ahrefs, but it does have some very helpful features.

Benefits of Ubersuggest include:

• Benefitting from a fairly straightforward tool layout
• Seeing keyword volumes
• Tracking the rank of all your keywords over time (also seeing your average keyword position)
• Finding out which pages on your website have accidently been blocked so that they can be indexed
• Getting suggestions on which of your web pages could use further SEO optimizations
• Running a site audit
• Analyzing your website’s backlinks and the backlinks for competitor sites
• Seeing estimates of how much traffic your competitors get each month
• Seeing a list of your competitors’ best performing pages
• Using the convenient Ubersuggest Google Chrome extension

If you would like an entirely free tool, or an entirely free range of tools, then we recommend checking out our article 11 Free Tools To Use In 2022.

Link building is the art of building links to your websites from (hopefully) reputable sources.

While having a lot of links to your site is good, it’s more important to build high-quality links that send a signal to Google that says:

“This site is doing something right.”

Proper link building is fundamental to successful SEO. Without a strong link profile, it’s unlikely that your site will make waves in your niche in Google.

Sure some of your posts might get some clicks, but if you want thousands of people visiting your website per month, you need a spate of excellent backlinks.

When building backlinks, it’s important to avoid link spamming or buying backlinks. Both of these are considered Black Hat techniques by Google and can get your website penalized.

Today, in order to build great backlinks, you either need to write extraordinarily valuable content that people naturally want to link to, or reach out and form relationships with people who can give you valuable links, or both.

To learn more about building backlinks, we suggest checking out this video by Brian Dean called Link Building: How to Get POWERFUL Backlinks.

While it’s an older video (dates back to 2018), many of the insights are still relevant today.

We’re worth hiring for your digital marketing Denver campaign for a few different reasons.

They are as follows:

1. We are easy to get a hold of and get back to you quickly if you have any questions about your local digital marketing Denver campaign.

2. We’re cost-efficient and organized. To save you money on your digital marketing Denver campaign, we follow a pre-determined process that helps avoid confusion or accidental do-overs.

3. Our local digital marketing Denver campaign can help get your business seen on Google Maps.