Digital Marketing
Salt Lake City

Digital Marketing Salt Lake City – Services

Although there are numerous types of digital marketing, the four main types are as follows:

1. Search Engine Optimization – SEO is used to drive organic traffic to your website and make conversions. There are different types of SEO. They are On-Page SEO, Off-Page SEO, and Technical SEO.

On-Page SEO focuses on optimizing keywords and images, adding structured data, improving URLs, and much more.

Off-Page SEO is all about building backlinks.

Technical SEO concentrates on making your website friendly to search engines so that your site can be easily crawled and indexed.

2. Content Marketing – Content marketing concentrates on building a relationship with your target audience through storytelling and education.

3. Social Media Marketing – This type of digital marketing builds traffic to your website through social media campaigns.

4. Search Engine Marketing – SEM uses paid tactics to increase your website’s traffic.

Out of the four main types of digital marketing, we specialize in Search Engine Optimization and Content Marketing.

Book your free consultation to start your Digital Marketing Salt Lake City Campaign.

Digital Marketing Salt Lake City – Consultancy Services

A digital marketing consultant’s job is to assess your business, your website, and your target audience and develop customized solutions that help you meet your goals.

If you already have a digital marketing campaign in place, then your consultant will be able to look at your analytics and let you know if there are any issues you need to correct.

These are two common services digital marketing consultants provide, but they are just the tip of the iceberg. Truthfully, the term “digital marketing consultant” is rather broad, which means the number of services they provide is quite large.

Your digital marketing consultant may very well provide the following services:

Implementing a content development strategy for your website and blog.

Coordinating the branding and themes across your various web pages.

Improving your search engine ranking by optimizing your content.

Utilizing email blasts, SMS campaigns, social media outreach, and local marketing to increase client interaction and communication.

Assisting your team in improving their processes and procedures regarding search engine optimization, email marketing, customer service interactions, and more.

Are you interested in getting a consultant for your digital marketing Salt Lake City campaign? Call us today!

Digital Marketing Salt Lake City – SEM Specialist

Search engine marketing (SEM) is a type of digital marketing that focuses on increasing traffic to your website using paid methods.

The difference between SEM and SEO is that the latter focuses on building traffic to your website organically, whereas SEM focuses solely on building traffic to your site through paid ads.

Want to boost your online visibility? Call us to learn more about how we can help you run your digital marketing campaign in Salt Lake City.

Digital Marketing Salt Lake City – KPIs

KPIs (or Key Performance Indicators) are used to gauge how well your digital marketing campaign is going.

Your KPIs can track brand awareness, bounce rate, web traffic sources, click through rate, keyword performance, and dozens of other metrics.

We track several metrics for your local campaign in SLC.

Side Note:

One thing we want to point out is the importance of having an average review score metric. How people rate your product or service will naturally reflect across multiple review sites, so it may be a very good idea to have a KPI that measures the reviews you are getting.

A KPI that tracks business reviews is essential to your digital marketing campaign, although it may not seem that way at first. Our view is that public perception of your company and the reviews you get play a critical role in the overall impact of your digital marketing Salt Lake City campaign. Thus they are important to focus on.

Attribution analysis is how you track what digital marketing channels are (or are not) making you money.

If, for example, you are doing content marketing, SEO, email blasts, and SMS outreach all at the same time, you will need a way to separate the different channels into workable categories with unique data sets.

Does your social media campaign have trouble converting potential customers and leave you wondering why? Or did you run a wildly successful email campaign and now want to understand why it worked so well?

In both cases, attribution analysis is what you would need to get the answers.

As you can see, attribution analysis is important to the success of digital marketing campaigns that have multiple moving parts.

Call us today for your digital marketing Salt Lake City campaign and see the results fast. 

Digital marketing is an effective tool for increasing your website traffic and your brand visibility. It helps you reach out to your target customers.

We create a custom digital marketing strategy for your business. Call us today to get started with your Digital Marketing Salt Lake City campaign.