There are many different types of San Francisco digital marketing, which means each category has its own examples.
1. Search Engine Optimization – An example of SEO would be optimizing your keywords with a tool like PageOptimizer Pro. Another example of SEO would be improving your URL structure by making sure all of your URLs have no more than two folders. SEO is essentially anything that positively triggers Google’s (or another search engine’s) ranking algorithm.
2. Content Marketing – A blog that regularly posts homemade organic recipes for aspiring cooks is a great example of content marketing. Content marketing focuses on building a relationship with your target audience through storytelling and education.
3. eCommerce Marketing – A discount sale ad is a perfect example of eCommerce marketing. If, for instance, you sell used guitars and have excess inventory that you need to offload, you could post a discount sale ad online to direct traffic to your website. In this respect, eCommerce marketing is all about driving traffic to your site to make sales. Conversion rates are critically important to eCommerce marketing.
4. Affiliate Marketing – You may have noticed a lot of professional YouTubers posting links to other companies’ products and services. This is an example of affiliate marketing. Affiliate marketers make money through commissions.
5. Search Engine Marketing – Any paid advertisement that is designed to bring traffic to your website is an example of SEM. Unlike eCommerce marketing, when you run an SEM ad, you may not necessarily be trying to sell something. You may just be trying to build organic traffic to your website, which comes with its own benefits.
6. Social Media Marketing – Anyone who uses social media has seen countless examples of SMM. Facebook and Instagram ads, group posts, direct outreach to customers and clients through private messages….These are all forms of SMM.
7. Email Marketing – A classic example of email marketing is an email blast to one’s newsletter subscribers.
8. Guerilla or Shock Marketing – As funny as it sounds, professional fighters often use guerilla or shock marketing techniques to promote fights through various digital channels. Of course, this is just one example in a rather long, bizarre, intriguing, and even outrageous list.
9. Influencer Marketing – At some point, you might have seen a popular influencer promoting a product or service online. If so, you have come across an example of influencer marketing. Usually, influencers run promotions because they are paid to do so. In some cases, though, influencers will promote a product or service simply because the company has built a relationship with them.
10. Trend or Moment Marketing – Any time you see a company taking advantage of a culturally important conversation or event, this is an example of moment or trend marketing. The most culturally significant trend marketing campaign in recent history is arguably Red Bull Stratos, which livestreamed Felix Baumgartner, the Australian skydiver as he jumped from a helium balloon from a height of nearly 25 miles.
11. Video Marketing – Any company that promotes their products or services through video is doing video marketing. There are thousands of top-notch video marketing examples on YouTube that are highly creative and expertly packaged.
12. Digital Radio Advertising – As you might have guessed, digital radio ads are an example of radio advertising. Radio ads have the unique position of being heard rather than seen, which is why companies hire charismatic presenters to get their messages across.
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