1. Can You Show Me Some Examples of Successful Campaigns You’ve Run?
There is no greater way to determine the quality of your preferred Miami digital marketing agency than by looking at what they’ve done in the past.
If they can say, “This is what we’ve done. These are the numbers we’ve produced for our other clients,” then you have a basis of trust on which to hire their services.
2. Do You Have Any Project Case Studies?
A Miami digital marketing agency that can provide you with specific details about how they run their campaigns, an overall framework for how they operate, and in-depth descriptions of their techniques and strategies is one that is worth considering.
Marketing agencies that can’t explain what they’re doing and why bring into question whether they are capable of doing the job.
3. What Size Campaigns Do You Handle?
Your preferred Miami digital marketing agency may not be able to accommodate the size of your marketing campaign, so this question should be asked. We at Sage Digital Agency run both local and regional digital marketing campaigns.
Some things we focus on during your campaign include:
- Setting you up with a Google Business Profile account (if you don’t already have one)
- Getting your website on Google Maps
- Enhancing your website’s technical and on-page SEO
- Reaching your local audience through keyword research and writing SEO-optimized content
- Reaching your regional audience through keyword research and writing SEO-optimized content
4. Do You Outsource To Other Companies, or Is All The Work Done In-House?
There is nothing wrong with outsourcing, but it’s helpful to find out if your Miami digital marketing agency is outsourcing their entire workload or if their team is handling it directly.
Outsourced work is sometimes cheaper than work done in-house but can sometimes (not always) be lower quality. This is especially true when it comes to digital marketing, which is content-heavy.
If a Miami digital marketing agency outsources your SEO content (blog posts, text on page, etc.), you’ll want to ask who they are outsourcing to to ensure that the content on your site is of decent quality.
5. How Soon Will I See Results?
Asking your Miami digital marketing agency for a time estimate on results is a very good idea. We strongly suggest that you establish this during your consultation.
6. Are There Additional Fees I Should Know About?
Not every Miami digital marketing agency is the same. We have no doubt that there are honest ones out there that will treat you right, but not all of them are honest.
Given this fact, you’ll want to ask about hidden fees. You’ll also want to thoroughly read your contract to see if there are any mentions of extra charges.
7. Will My Project Be Handled By A Senior Team Member or A New Employee?
If your Miami digital marketing agency plans on tasking a junior member of their team with your project, it’s probably a good idea to find a different marketing agency.
While we don’t expect every member of every marketing team to be an expert with decades of experience, we suggest working with an agency that puts at least one experienced marketing professional on your campaign.
8. How Experienced Are Your Employees?
Although your Miami digital marketing agency is likely to have new employees who are just getting started, finding an agency in which many of the employees have been in the field for a few years (at least) will likely increase the quality of your marketing campaign.
9. How Long Will My Project Take To Finish?
This question is similar to question five. You’ll want to clearly establish with your Miami digital marketing agency how long your project will take. Put it in writing in your contract, so that if the deadline isn’t met, you can ask for a discount or perhaps a bonus product of some sort.
10. What Is Your Marketing Process?
Every Miami digital marketing agency has a different way of doing things. Knowing how your preferred agency does things is certainly valuable.
Does your Miami digital marketing agency, for instance, employ only white hat SEO methods or do they bend the rules a bit with gray hat methods? Or worse case scenario, do they utilize black hat techniques that can get your site de-indexed and banned on Google?
11. If There Is An Issue, Who Do I Talk To?
When working with a Miami digital marketing agency, the last thing you want is to experience an issue with your marketing campaign and not know who to talk to.
Likewise, you don’t want to be emailing, texting, or calling your Miami digital marketing agency and not getting a timely answer.
Having a direct point of contact helps solves problems with communication like this that you might face. When you know who your point of contact is (and just as importantly, have a reliable point of contact), then getting the support you need becomes easy.
12. How Do I View My Analytics Reports?
This is another pertinent question. At Sage Digital Agency, we provide them to you directly. We setup and maintain connections to Google Analytics and Google Search Console and provide clear and accurate reporting via Google Data Studio.
13. How Can You Help My Company Thrive?
While this might be a more abstract question, it’s a great one to ask. Every Miami digital marketing agency that you ask this question to will give you a different answer.
Our answer is that we (1) do everything above board, i.e., we make you a fair contract, never slip in hidden fees, and do our best to ensure your campaign bears fruits. (2) We go the extra mile to provide you with 5-star customer support
Further Reading: Other Great Questions To Ask Your Miami Digital Marketing Agency
14. How Long Has Your Company Been Around?
Asking your Miami digital marketing agency how long they’ve been around is another way of asking if they have the necessary experience to do the job properly.
This is an important question to ask since you don’t want to pay premium rates to a complete beginner who just slapped a website together and now calls themselves a Miami digital marketing agency.
While we support new marketing agencies and want to encourage others to give them a shot (if they can show they’re competent), you shouldn’t be paying a brand new player in the game as much as you would a company with substantial experience.
If you’re looking to save money on your campaign, then hiring a newer Miami digital marketing agency might be helpful.
Just keep in mind:
Hiring a newer company comes with risk.
15. What Are Your Marketing Campaign Milestones?
Another subject you want to bring up with your Miami digital marketing agency is their project milestones.
Every marketing agency should have milestones in place so that you know when to expect your deliverables.
As a client, the last thing you want to deal with are unnecessarily long wait times. If you spend a year paying a Miami digital marketing agency and they are unable to produce results, that’s not a good position to be in.
Your Miami digital marketing agency should lay out a timeline with very clear deliverables during your consultation on day one.
16. As A Miami Digital Marketing Company, Do You Guarantee Your Work?
This is a fundamental question that must be asked of your preferred Miami digital marketing agency.
Having a guarantee that your campaign will produce results as promised keeps you from having to turn around and hire someone else to finish the work that your first Miami digital marketing agency started.
Now, unlike web designers who have a very straightforward task (design a website) and can easily give you a performance guarantee, digital marketing agencies have to take numerous elements into account before they can give you a reasonably accurate guarantee.
What’s your competition like, for instance? If you’re promoting a business in the real estate industry, then the competition is going to be absolutely fierce. Less competitive fields like hypnotherapy are surprisingly easy to gain traction in.
Your niche will determine how long it takes your Miami digital marketing agency to bring you results, or if they even can.
17. What If I Need A Change In The Campaign’s Scope Once You’ve Already Started?
We have no problem with adjusting to changes in your project’s scope since we clearly layout what we’re charging you for and why.
For instance, let’s say that you run a hair salon, and we’re running a local Miami SEO campaign for you so that you can win clients.
At some point, you might say:
“I’m happy with the results I’m getting. My website is gaining some traction, and I’m seeing my mailing list grow. Now, I’d very much like to expand my digital marketing to include email marketing with highly detailed email blasts. I would also like to do targeted email outreach to certain high-value customers.”
Our response would be to say, “In our contract, we promised to do A, B, and C. Now that we’ve accomplished those, give us a call, and let’s have an in-depth conversation about your new goals and what would be a fair price for the additional work.”
Communicating in this manner helps to avoid scope creep since we establish clear project parameters. No curveballs. No clever tricks. Just a solid, fair game plan that we both agree on.
