Strategies for Local SEO
Local directory listings and backlinks from trusted regional websites can both raise the rank of a business in local searches. Providing consistent information about a business online and making sure listings are managed and updated can significantly increase the visibility of a business.
Some of the most important local SEO measures are so obvious that they are often overlooked by busy business owners and employees. The street address of a brick-and-mortar location and accurate business hours are essential for attracting customers through searches. A business should also appear at the accurate location on online maps.
Reputation Management Tools
Prospective customers use reviews to compare nearby businesses. The reputation of a business can make or break digital marketing efforts. Digital agencies that do local SEO often offer reputation management services across multiple platforms with tools such as real-time review notifications, templates and response options. An SEO service can also help clients develop campaigns to increase the number of reviews of a business.
Operations that have physical locations or service areas can benefit most from attracting more search traffic based on proximity. These are some of the major local SEO methods for businesses and franchises. Ranking in the top three organic results for relevant local search queries or paying to display ads based on proximity are among the best ways to get clicks and conversions from local searches.