Whether you work for an SEO content writing service or are simply an every day writer, one of the best ways to promote your target website is by writing SEO content.
But to really stand out, you need to create a lot of high-quality material.
If writing is a struggle for you, this can seem like a daunting task.
But SEO content writing does not have to be so difficult.
There are some very simple things that you can keep in mind that will make the writing process a whole lot easier for you.
The first thing to keep in mind is so simple it is almost unbelievable.
Can you guess what it is?
It is the quality of your content.
That is right. To get started on the proper track, all you have to do is make sure you are writing something good.
The big question is, what defines good content?
What Is Quality SEO Content?
Good quality content = something that provides value.
This can apply to text, video, image, infographic, and more.
The medium does not matter.
What does matter is that the content leaves the audience richer than they were before they found it.
Well, yes and no.
At times, it can be difficult to know what provides value for your readers and what does not.
What Is The Purpose of Your Content?
To find out if your content adds value, it helps to ask why you are creating it.
- Do you want to rank in Google or another search engine for business purposes?
- Are you trying to express something personal?
- Is it a mix of both?
Once you have pinpointed why you are making your content, you will have a much easier time finding the right keywords for it.
This brings us to the second thing to keep in mind.
The keywords you are using.
SEO Content Writing: Article And Keyword Research
Keywords are the most important part of SEO.
Choosing the right ones not only makes content more likely to be seen but elevates the content quality as a whole.
Finding the right keywords can be challenging, but fortunately, there are a ton of good keyword tools out there.
Our preferred tool is Ahrefs.
With it, we target what we call “sweet spot” keywords as a means of winning traffic over the long term.
The keyword phrase “henderson las vegas” has a global monthly search volume of 2.9k, a USA monthly search volume of 2.1k, and a traffic potential of 32k.
While the difficulty for this particular phrase is ranked as Hard, there are other keyword phrases that are much easier to rank for that still have substantial monthly search volumes.
If you have difficulty using keyword tools, there are other ways to find decent keywords.
Google Suggest, Reddit, Quora, and Wikipedia are all goldmines for keywords and semantically related topics.
Writers And SEO
Writing for SEO is similar to writing high-level prose or even poetry.
You have to follow certain rules to succeed.
As search engines become more advanced, this becomes increasingly important.
This is why:
We recommend using well-researched, semantically related keywords to strengthen your content, in addition to your main keyword.
Our recommended tool for finding semantically related keywords is PageOptimizer Pro, which helps SEO content writers craft content that Google’s algorithms want to see.
Professional recommendations are the third thing to keep in mind when writing SEO content.
Whether you end up using PageOptimizer Pro or another system, we encourage you to dig in, do your research, and find something that excites you!
Can You Repurpose What You Have Made?
If you have already written a bunch of content but now realize you need to optimize it, there is absolutely nothing wrong with reworking what you have.
Websites do it all the time, a good example being news sites.
Just make sure that your upgraded content adds value.
What Should You Write About On Your Website?
If you have a vague content strategy and do not know what to write, the best thing you can do is put yourself in the audience’s shoes.
The fourth thing to keep in mind when writing SEO content is your audience.
How will your readers respond to what you are writing?
Is your content stylized well?
These are essential questions.
While your audience’s response will be different for each piece of content, for stylization, we recommend:
Avoiding long bulky paragraphs and breaking up your content into two or three sentences max per paragraph.
Takeaways For Content Writers
If there is anything you take away from these brief tips, it is to keep your content fairly straightforward and easy to read.
You might also consider adding a table of contents to help readers navigate.
However you end up making content, we definitely recommend crafting a solid conclusion.
As a matter of fact, your conclusion is the fifth thing to keep in mind.
The reason conclusions are important is that people want their questions answered and will often scroll down to the bottom of a piece of content to read the summary.
To summarize what we have covered so far, the five things you should keep in mind when writing SEO content are:
1. The quality of your content.
2. The keywords you are using.
3. Professional recommendations.
4. Your audience.
5. Your conclusion.
At the end of the day, people want their questions answered, which is why it helps to add a great conclusion!
Content Writing Services: Professional Content Writing
If you own a business and would like more information about our SEO content writing services, feel free to call us at 702-268-9000 or send us an email at email@example.com. You can also send us a message by clicking on the chat icon at the bottom right of our About page.
For more about content writing, check out our services page dedicated to the subject.