We have curated 6 must-have WordPress ecommerce plugins for your e-commerce businesses using WooCommerce.
We’re assuming that you are a WooCommerce user, therefore, we’re not going to include WooCommerce as a plugin on this list. It is established that you are already using WooCommerce. Check out our 10 Must Have WordPress Plugins post.
6 Must-have WordPress Ecommerce Plugins for Your E-commerce Businesses
So let’s talk about AutomateWoo. This is an excellent plugin in its ability to extend the opportunities available to somebody using WooCommerce. We love it, it really supercharges the ability to automate, be in touch, and create a number of if-then scenarios, where you are continuing to reach out to clients, and create automatic touch points that would have had to be done manually otherwise. Just a few things AutomateWoo can do for your eCommerce store:
- Creation of coupons based on certain actions
- Emails for abandoned carts
- Follow up emails to see how the purchase experience was
- Win back inactive customers that haven’t been on your site for some time
- Text message integration
- CRM Integration
- Rewards your customers for those reviews
- Wishlist marketing.
- And much more!
AutomateWoo is a solid plugin for any WooCommerce store, and a contender for our WordPress Ecommerce Plugins list, up to a certain point. We do feel that there are specific plugins available on the market that are better at performing their respective function better than some of the packaged options available within AutomateWoo, However, depending on the point the business is at, it really is a great all-in-one option.
There comes a point that as the store scales, they will require even more functionality, and at that point should investigate additional options to achieving their needs.
They package so many essential features that stores need, especially if you’re just getting started, or if it’s proof of concept, or you’re starting a site, you don’t know exactly what direction you want to go in. Not that the plugins are very expensive individually, but when you start adding them up, you can start paying a few hundred dollars very easily for plugins, and you don’t necessarily know if you’re going to use them. For example, a wish list, you might think that people will use it, but why would you want to pay for a wish list plugin, and then come to find out no one actually uses it? It doesn’t make sense.
To be able to get a feel first to see if people actually use it, we suggest going that route. it’s a solid plugin. Some of these tasks seem too daunting? Check out our 7 Projects You Should Outsource For Your WooCommerce Store post.
WP All Import, and WP All Export
WP All Import and Export are two separate plugins, essentially. You buy the license as one or a la carte. What it does is it allows you to import and export data at scale, any field, any custom attributes, anything you want to export, whether it’s customer records, or you want to export all your products and make bulk updates. It’s great when you have a sale going on, you can update all your pricing, whether it’s by percentage or some other method. It will give you an Excel sheet, you modify it and you import it right back in. It works very well. When it’s on an eCommerce website, it’s used almost daily, so it’s definitely worth to add them to your WordPress Ecommerce Plugins list.
Bulk Table Editor for WooCommerce
A similar product we’ve had experience with is bulk table editor for WooCommerce, just great for mass percentage changes or reduction of price on specific items. Thank goodness for plugins like this. It’s a must-have when dealing with any kind of scale. It didn’t quite make our WordPress Ecommerce Plugins top 6, but it was an honorable mention.
Advanced Custom Fields
This agile plugin allows you to add custom fields as needed to your WooCommerce store, and is a must-have for our WordPress Ecommerce Plugins list. If you use a custom field, whether it’s a review or you want to add custom variables that do not come “out of the box” with WooCommerce, this is the plugin for you
Advanced Custom Fields makes it easy to import products, especially if you have any sort of drop shipping business, it makes it very easy to bulk upload a lot of products very quickly.
Advanced Custom Fields allows you to add custom fields above and beyond what WooCommerce offers as standard. If you want to get much more granular and offer additional information, such as if you’re selling TVs, maybe you want to have a field that is searchable or editable to show the refresh rate or how many pixels. Definitely a must have on any e-commerce website.
WooCommerce Subscriptions and Memberships
We often use these two plugins together, and they extend the options of what WooCommerce can offer. If you have any kind of membership that allows access to digital items or virtual items, and if you want to be able to charge a recurring fee, as opposed to a one-time cost, everything is handled inside of the WooCommerce platform with these extensions, and they’re invaluable.
Subscriptions revenue is easy revenue. You already required the customer, why not offer monthly or yearly options to get recurring purchases. The client has already displayed themselves to be a paying client of yours, interested in what it is that you’re doing or selling. Many organizations as a whole will lose touch with that. They are too focused on bringing in new business, and not paying attention to the existing clients that have already expressed an interest in what it is that they’re selling.
It takes maintenance, time, effort, resources to acquire those customers. And then you’re continuing to try to go out and redo that cycle to get more customers, whereas subscription revenue, you don’t even have to talk to that customer. Every month, they get their automatic payment and you ship them out whatever your product or service is.
AutomateWoo was an example, leverage that, leverage some other plugins that do specific tasks, there’s so many opportunities available. There should be no reason why you’re not doing the right type of outreach. Reach out a week after you know they received the product, a couple of days after you ship, reach out and say, “Hey, how was it? How was the experience? What can we do better? Can you give us a review?” There are a million things that could potentially happen in order to have more touch points with that person and be more top of mind.
Using any form of email marketing or any form of AutomateWoo, it’s super easy to have that done automatically.
Flexible Shipping is a plugin that does exactly as the name says. It expands the capability of the default WooCommerce shipping options, so you can have different prices. Maybe you want a different shipping rates based on the price. So if someone buys more than a hundred dollars, they get free shipping. If they buy $50, they pay X amount. If they buy $15 worth something, you can charge a different price, or you can do it by weight, or you can do it by type of product. You factor in the weight, you factor in the dimensions. Now that we’re going into quarter four, shipping rates from UPS and FedEx, they go up. Oversize items are more expensive. So depending on what you’re trying to ship, using something like flexible shipping can help absorb or pass on some of the shipping costs for certain items that would be affected, and you’re not necessarily having to raise all your prices, or charge people more for if they wouldn’t actually be applicable for the shipping increase.
It’s a service, but they have a plugin that makes it super easy to calculate all of your taxes. Taxes are a variable rate that change depending on the location. Sometimes shipping is taxable, sometimes it’s not. When rates go up, you need to be able to account for it. WooCommerce does not offer this by default, and the taxable options are not very good as they are, but using something like TaxJar integrates via an API and makes it simple. One click, all you do is install the plugin, you copy the API key from the dashboard, and you’re done. Literally you can have it set up within five minutes or less.
What it does is it’ll calculate the taxes, so you’re always collecting the right amount of tax based on the product that you’re selling. If you’re not required to pay taxes in that state, it won’t charge the taxes. And then it also helps with the reporting.
If they need to collect sales tax, there’s not an easier system out there at a more affordable rate.
Thanks for checking out our WordPress Ecommerce Plugins essentials list!