Digital Marketing
Portland

Digital marketing is a great fit for anyone who is looking to increase organic traffic to their website, convert visitors into paying customers or clients or even raise their average review score.

Yes, that is right. Having a smartly honed digital marketing strategy helps keep your reviews high by attracting the right customers to your website and screening out the ones who are not interested in your products or services.

This is important since feeling misled is one of the reasons why people leave poor reviews. We help you avoid this problem and maintain an attractive average minimum rating by keeping your content relevant and on point.

If you are thinking about getting local Portland digital marketing, we invite you to consider our expert services.

Working with a skilled digital marketing agency that can navigate the waters is extremely important in today’s fiercely competitive environment, as one wrong move can set you back for months. With many industries experiencing saturation, companies have to go above and beyond the competition in multiple respects to stand out.

The big question is, “Is there a digital marketing strategy that will help you accomplish this?”

The answer, in our view, lies in developing and implementing a synergistic digital marketing strategy that includes on-page and technical SEO, high-quality content creation, advanced analytics, and more. Ultimately, the point of all this work is to create a powerful online profile that earns the trust of visitors and makes them more likely to choose you instead of other options.

Sage Digital is a digital marketing Portland company that can help you find solutions to boost traffic to your website. Call us today for a free consultation. 

Digital Marketing Portland – Services

Digital marketers do different things depending on their specialization, but here is an overview of the different services you will generally find.

1. Search Engine Optimization – SEO focuses on bringing traffic to your website and making conversions in an organic way. The three main types of that are On-Page and Off-Page SEO, and Technical SEO.

On-Page SEO is all about improving your web pages. This includes optimizing your keywords, improving images, adding structured data, and a whole lot more.

Off-Page SEO primarily focuses on building high-quality backlinks.

Technical SEO concentrates on making your website easier for search engines to crawl and index.

2. Content Marketing – This type of digital marketing helps you build a relationship with your audience by providing them value. Content marketing campaigns often involve storytelling or education.

3. Social Media Marketing – SMM focuses on building traffic to your website through social media campaigns. If you have ever seen an advertisement on Facebook or Instagram, chances are a digital marketing agency was hired to make it.

4. Search Engine Marketing – SEM concentrates on using paid methods to build traffic to your website.

Out of the four types of digital marketing, we focus on Search Engine Optimization and Content Marketing.

Note: Regardless of what type of digital marketing your marketing specialist does, when they work for you, they most likely will (or definitely should) follow seven important steps, which are as follows:

1. Define your objectives and budget.

2. Research your target audience and competition.

3. Create your content.

4. Choose what mediums you want to spread your content through.

5. Publish your content.

6. Track your progress through analytics.

7. Assess your reports and make continuous improvements.

If you are interested in any of these services, we are a full-service digital marketing Portland company. Call us today to get started. 

CPM stands for “cost per mile.” It is a way to measure what you pay every time one of your ads get 1,000 impressions.

CPM plays an important role in Search Engine Marketing (SEM), which heavily relies on paid traffic building techniques.

This figure is less relevant for SEO.

If you want to get started with your digital marketing Portland campaign, book a strategy session with us today.

As you probably know, direct marketing is a way to market directly to customers and clients.

The three most common ways to do this digitally are:

1. Email marketing

2. SMS marketing

3. Targeted social media marketing

Keep in mind that some people would replace answer number 3 with targeted web ads, although we do not believe this approach is quite as direct.

Are you ready to increase traffic to your website? If yes, book a consultation call with our Digital Marketing Portland specialist. 

This strategy focuses on following up with visitors to your website who have not bought your products or services. Digital retargeting relies centrally on cookies to show ads to your visitors when they go to other websites…or target web users who search for certain keywords.

Book a consultation with us today and see how you can benefit from a digital marketing Portland company.