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The slow growth of your Shopify store is not uncommon. All Shopify store owners face this problem at some point.

It’s either due to a lack of traffic or an extremely low conversion rate. In this article, you will learn about the best Shopify marketing strategy for 2022 that will help you increase your conversion rate.

After reading this blog, you’ll gain comprehensive knowledge on how to attract visitors, where to promote your Shopify store, and how to turn visitors into buyers.

Five reasons why you get traffic but don’t get sales

1. Poor navigation in the store

Once a user reaches your homepage, they’re looking for a menu. According to HubSpot, 38% of visitors will stop interacting with your online store if the navigation is poor.

This could cost you your business. Your Shopify store menu should stand out, contain all the necessary elements, and be the first thing a visitor sees.

If your site menu and navigation can barely see, that’s the main reason you’re getting more traffic but not sales. Your store menu should be such that it tells the visitor what major product categories you have.

The top menu should indicate exactly what a person can buy in the store. The menu under the logo is a great idea for a list of essentials.

Shopify experts’ tip: It’s also recommended to add menus to the footer; this increases the ease of navigating your Shopify store.

2. Niche and target audience

After optimizing the navigation in your store, the next thing you might want to do is fix these problems:

  • Sell products in a niche with extremely low search volume.
  • Sell products in a highly competitive niche?
  • Selling my Shopify products to the wrong audience?
  • See if you’re picking the right keywords to attract traffic.
  • Launching a store in a fashion niche and expecting to get 100k traffic organically in 3 months is not that realistic. It is possible, but you will have to spend a lot of time and money.

If you’re new, maybe start with one category, like handbags or shirts in the fashion niche, and keep expanding.

Finally, know your target audience; if you sell soccer balls in your store, use keywords related only to soccer, not all sports.

3. Your store is not optimized for mobile devices

According to statistics, when it comes to shopping in the U.S., mobile devices are the dominant device from which people shop.

If your Shopify store isn’t optimized for mobile devices, you could lose significant sales, and your business will fail.

Here are some Shopify experts’ tips for optimizing your Shopify store for mobile devices:

  • Use a fixed navigation bar (sticky header) for your mobile version of your store
  • Make sure your product photos are centered and look awesome
  • Keep the use of text to a minimum – no frills
  • Have an “Add to cart” button on every product page
  • Use real product photos to get the best results

4. The product page in the store is not very good

Did you know the average e-commerce store conversion rate is only 2.86%? That’s a little low, isn’t it? If your product page is not optimized, that 2.86 will turn into 0.86.

Here are some recommendations when designing your product page:

  • Photo: Try to include at least 4 product images;
  • Header: Write a keyword header that describes the product in no more than 60 characters;
  • Product description: Write a description that highlights and explains every feature of the product and answers all customer questions;
  • Testimonials: a star rating is shown for each product;
  • Call to action: no more than two CTAs per product page.

5. There may be an error in the checkout process

Checkout is the final hurdle that turns your visitors into customers. It’s like hammering the last nail in the coffin!

Optimizing the checkout process can increase your conversions by ~35%.

If you’re frequently abandoning shopping carts, check the following:

  • See if any technical glitches are interfering with your payment gateway
  • See if your checkout page design is as good as any other page in your Shopify store or not
  • Is the page trustworthy?
  • Does it ask each user to register before paying?
  • Would you want to buy an item using the checkout process you have in your store?

Shopify experts’ tip: The best way to check everything mentioned above is to follow the entire process, from adding an item to your cart to trying to buy it yourself.

Shopify experts’ strategies and tips to increase sales

Now that you know why your store is getting traffic but not selling, it’s time to consider a few Shopify experts’ tips to help you increase sales.

1. Shopify experts use search engine optimization and attract traffic to your store.

When you’re done developing your online store, you need sales, don’t you? But generating traffic is key to increasing sales. Relying on a free source of traffic like SEO is an ideal way to start, especially if you don’t have a lot of funds. According to SEMrush, 37.5% of traffic in the e-commerce marketplace comes through SEO. So it’s worth a try.

Here are some of the Shopify experts’ tips and tricks to properly optimize Shopify SEO:

  • Create a site hierarchy to help make your Shopify store accessible and systematic
  • Create a unique page and product name, and write a meta description for each
  • Make sure product images are high quality and compressed for quick downloads
  • Do a thorough technical SEO review for your Shopify store
  • Add a sitemap to the Google search console
  • Create quality content and create authoritative backlinks to get amazing traffic
  • Set up 301 redirects if necessary
  • Make sure you have Google Analytics

Shopify experts’ Tip: SEO is about consistency. The best approach for Shopify SEO would be to optimize all product pages first, then create a blog and fill it with quality content and backlinks.

2. Speed up the loading of your store

Do you think visitors will wait when a visitor clicks on a link in online stores and the page takes forever to load? Of course not! They’ll just find an alternative.

47% of online shoppers expect a store page to load in less than 2 seconds. If your store isn’t fast, you could lose half your business! That’s scary, isn’t it? So, try to solve this problem as soon as possible.

Here are some Shopify experts’ tips to help your store load faster:

  • Use a content delivery network (CDN)
  • Compress images as much as possible while maintaining quality
  • Minimize JavaScript and CSS wherever possible
  • Minimize redirects and broken links as much as possible

Google page insights Pro tip: this is the best way to thoroughly analyze your store’s load speed for mobile and desktop.

Optimizing page speed can be a challenge. Without a lightning-fast store, you simply won’t be able to rank #1. PageFly knows this and therefore has a one-click solution for this.

When you use the PageFly app, you don’t have to worry about page speed. CSS, JavaScript, and images are pre-reduced.

So if you want to boost your search engine rankings, download the PageFly app here for free.

3. Shopify experts use paid advertising to increase sales quickly.

Social media platforms like Facebook are constantly trying to personalize what each user sees on their feed page.

In recent years, it’s become apparent that it’s not easy to organically increase web traffic on social media.

It can take months or even years to open your Shopify Facebook page and grow it organically from the ground up.

Another way to quickly increase sales is to invest in Facebook ads.

Here are some of the Shopify experts’ tips you can use when launching Facebook ad campaigns:

  • Create graphics for ads that grab your audience’s attention.
  • Integrate your store with Facebook pixel to track all important key performance indicators such as clicks and conversion rates.
  • Try to create and customize targeting to similar audiences on Facebook.
  • Create an offer on Facebook and run it as an ad to increase conversions.
  • Use words in the ad that trigger clicks, such as “limited time only”, “hurry up”, and ”buy now”.
  • Try embedding an opt-in email form in a Facebook ad.
  • Try video ads if products can be better explained through video.

Shopify experts’ tip: We’d advise you to rely on Facebook ads when you have seasonal merchandise – like Halloween costumes.

Since you won’t get big Shopify sales for a year, SEO isn’t the best approach. Instead, you can simply run Facebook/Google ads the week before Halloween and complete them the next Halloween day. You can also use Google ads and see what works best for you.

4. Shopify experts start an email marketing campaign by building a list

Did you know that a typical e-commerce email marketing campaign can give you an ROI of up to 4200%? That means, for every dollar you spend, you get $42!

Creating an email list for email marketing your Shopify store is like a basic building block.

You need email addresses for newsletters, new product updates, offers, and more.

Email campaigns can be a major driving force that attracts potential customers and increases sales in your store. Another thing you need is flawless email marketing software.

Here are the best ways to create an email list:

  • Use a signup form or pop-up and make sure visitors see it as soon as they get to Shopify;
  • Give visitors a discount code when they sign up for products of their choice;
  • Send emails through social media by inserting the signup form into ads or social media pages;
  • Use fun games like spin the wheel and quizzes to get email identifiers;
  • Invest in prize drawings to build a loyal email list.

What not to do: never buy a mailing list. Always create an email list from scratch. There are three main reasons why this should not be done.

First, if you buy a mailing list, chances are someone else will, too; this will lead to an intensely competitive environment.

Second, you can blacklist your IP and have the associated domain blocked.

Finally, you rely on quantity rather than quality and just hope that some will convert.

5. Shopify experts reduce the number of abandoned purchases

Cart abandonment occurs whenever a visitor adds an item to the cart but doesn’t browse or buy it. You can optimize your Shopify store and recover lost sales.

In 2021, 59.22% of all shoppers worldwide will give up their shopping carts. That’s epic!

So, if you don’t know how to convert abandoned shopping carts into Shopify sales, you may struggle to run your store for a long time.

Here are a few ways you can use to turn those abandoned shopping carts into shoppers:

  • Use exit intent pop-ups and give visitors discounts on items added to their cart
  • Communicate with those abandoned shoppers via email or social media and try to engage them in your shopping funnel
  • Give shoppers multiple payment options so they can find the best one and check out quickly
  • Offer free shipping and packaging
  • Create a sense of urgency to get the visitor into action immediately

#Bonus: With Shopify, you have the luxury of using thousands of plugins. Many of them are free. The platform even has apps to optimize cart abandonment.

Check out Shopify’s app store, see what app works best for your store, and optimize cart abandonment with ease.

6. Shopify experts retarget visitors with Facebook retargeting ads

With retargeting, you can attract potential customers who have shown interest in your store and registered with your store but haven’t bought anything yet.

With retargeting, you have a 70% chance of converting visitors into customers.

Not only that, but if you plan to retarget your Facebook ads, you can adjust your targeting to specific customer behaviors and increase your conversion chances.

There are two ways to retarget your Facebook ads:

  • Autopilot service: you can use some of Shopify’s best marketing apps, such as Socioh and Adroll, to run retargeting campaigns.
  • Manage yourself: use Facebook Ads Manager to run and analyze retargeting campaigns.

Shopify experts’ tip: The best way to use Facebook retargeting is to show retargeted ads to visitors who have abandoned your cart for whatever reason. You’ll probably get the most conversions when you do this.

7. Continue to personalize your shopping experience over time

According to Google, people are 40% more likely to spend more than they planned if the store is optimized for customer service and personalized.

Here are some ways to personalize customer interactions:

  • Try to personalize emails and messages as much as possible;
  • Offer discounts and coupon codes on items customers have already bought or shown interest in;
  • To improve personalization and engagement, try delivering videos;
  • Run an in-store quiz that customers can take and get product offers.

8. Create a landing page that converts

A landing page is the first thing visitors see when they visit online stores.

If you use SEO, all the pages you plan to rank for are landing pages, but when you run ads, you create a landing page and redirect visitors to it.

In both cases, having an awesome landing page is a must.

The best Shopify marketing app to help you create a stunning landing page is PageFly. You can also try the PageFly landing page builder for free.

Here’s how you can create a landing page that converts:

  • No pathos: Try to be upfront, have a clear CTA, and tell visitors only what they want to know;
  • Images: images are an integral part of the landing page; great images can attract potential customers to you, and bad images can ruin your business;
  • A/B testing: keep testing different versions of the landing page and see which one works best;
  • Mobile optimization: optimizing your landing page for mobile devices is a must;
  • Navigation: remove menus and all navigational features from the landing page if you are attracting visitors through advertising campaigns; this way, customers will only focus on what they see on the page.

9. Product page optimization – don’t leave it out

A good product page is one that is optimized for search engine ranking as well as user experience.

The four main elements of product pages that appear when you optimize them::

  • Product
  • Brand
  • Copywriting and CTA
  • Design and UX.

Here are some Shopify experts’ tips to help you better optimize your product pages:

  • Use memorable product images;
  • As mentioned earlier, mobile optimization plays a crucial role in optimizing your product page;
  • Compose the product description so that it comprehensively describes the product and meets visitors’ needs;
  • Have a CTA that stands out;
  • Create reviews and rating section to build credibility;
  • Your product page header should give visitors an idea of the product.

Send emails reminding the right audience of your wish list

For those of you who don’t know about the wish list, visitors are given the option to add an item to their bookmarks to buy later.

From an eCommerce marketing perspective, wish lists are an important aspect of any Shopify store. It gives visitors a way to keep their favorite product and helps you in a way.

With wish lists, you can keep track of what each visitor likes.

This helps you when you’re making a gift list or guiding visitors to a particular product. It’s like a ready-made mailing list, but a great one!

You can use these wish lists to:

  • Redirect visitors to turn them into buyers;
  • Resell and cross-sell products;
  • Remind visitors that they have saved products and give them a discount.

Shopify experts’ tip: To get the most out of the wish list feature, allow your visitors to name their wish list.

Another thing you can do is allow your customers to create multiple wish lists for different product categories.

11. Offer free shipping to increase sales

When NRF conducted a survey in January 2019, it became clear that free shipping makes a big difference in your conversions.

75% of consumers in the survey said they expect stores to ship items for free, even if the order is $50.

But is this possible for all store owners?

For a small, low-margin Shopify store like the one you may have, it’s not always possible to offer free shipping. In those cases, there are two things you can do. The first approach is to offer free shipping with a minimum order value.

The second approach is to increase the price of your product to cover the cost of shipping and then offer completely free shipping.

The latter solution is only recommended if your products are unique and have no other major competitors.

Because if you’re jacking up prices and you have competitors in a niche, your visitors will turn to them because they sell the same product at lower prices.

#Bonus: You should consider factors like gross profit, average order value in your Shopify store, average shipping cost, etc., to calculate your minimum order value, etc.

12. Get Shopify sales with a “Warehouse Waiting List”

Many dropshippers tend to ignore the fact that an in-stock waiting list is a great way to increase conversions. You can reach out to visitors who want to buy a product.

Instead of just putting an “Out of Stock” label on the product, create an inline form and enter your visitor’s email ID. Let them know as soon as the stock is back on sale.

According to Dazeinfo, 37% of smartphone shoppers want to order products that are out of stock but can’t because there is no waiting list to do so.

In 2015, a study by the IHL Group found that online and offline businesses lost about $634 billion due to a lack of action on out-of-stock products.

So now you know the power of the out-of-stock waiting list?

13. Social proof will help you gain trust

About 93% of consumers worldwide said their purchase was influenced by a positive review of a brand, service, or product. Using social proof is a great way to earn credibility.

Here are some suggestions for doing it:

  • Whenever you post reviews on your store’s homepage, add them with the person’s name and picture;
  • Always show the number of people who have bought the product;
  • Add a “Like” button next to the product so people can like it and also see how many likes the product has;
  • To promote product sales, include “People who viewed this also bought”;
  • Show good customer reviews right below the product image and description;
  • Make the best-selling product a top choice.

14. Increase sales on Shopify with A/B testing

A/B testing is a method that will attract customers to you in the long run. If you don’t offer users a constantly improving user experience, there will come the point where your conversion rate will drop. A/B testing is not just about adjusting button colors and CTAs. Of course, it’s part of A / B testing, but overall it’s extensive. It will tell you what design your customers like, what elements work best at what location on the page, etc.

Here are a few recommendations you should follow when doing A / B testing:

  • One at a time: start with the variable that has the biggest impact on conversion, but remember to test one element at a time to get a clear test result;
  • Equality: make sure that where you have to manually divide your audience into two or more groups, such as when testing email marketing campaigns, you divide equally;
  • Confidence level: set the percentage that you expect any option to reach in order for it to be a winner; in most cases, try to maintain a 95% confidence level;
  • Set time: depending on complexity and importance, set time to test marketing campaigns.

15. SMS and web-push notifications

It’s important to promote your products to new/existing customers. Whatever method you use to attract traffic, SMS and push notifications can act as add-ons to increase it.

But you must be wondering what’s so unique about SMS and push notifications.

Here’s the answer:

  • SMS and push notifications to have high open rates and conversions (you can expect a 30-40% CTR);
  • You don’t need to invest much in SMS and push notification marketing; it’s cheap;
  • By using it to target those who refuse to buy, you can quickly increase your revenue;
  • You can send reminders to customers who haven’t bought anything in a while;
  • Integrate SMS and push notifications with shipping to send tracking information to customers.

16. Use chatbots for basic queries

When a visitor visits your store and is in doubt about their purchase, chatbots can help. Having a personal chatbot in your store is like killing two birds with one stone.

You don’t need a customer service agent for repetitive questions

The customer won’t leave your store if they have doubts because their questions can be answered by the chatbot

But remember, don’t make the customer chat with the bot forever.

If the question is such that the chatbot can’t answer, give the visitor your customer service number or, better yet, give them the chat link directly (if possible).

This makes a huge difference because you don’t want your customer chatting with the bot and not finding an answer to their question.

17. Use social networks to increase sales

Social media has over 500 million active users, and Instagram leads the way. Having a social media presence and gradually expanding it can give you a big boost in traffic.

It also increases your chances of ranking on Google since social media presence is one of the factors that search engines consider when ranking.

On Instagram, you can simply open a business account, add some awesome product images and write captions that will convince users to take action.

But on Facebook, you can create a proper marketplace and integrate it with your website.

18. Make your customer feel like an insider

Attracting new customers to your store is important, but it’s even more important to take care of your existing customers. This becomes even more important if your product lifecycle is short.

That’s because this is where customer lifetime comes into play. The customer will want to repeat purchases on a regular basis.

When it comes to customer retention, develop a loyalty program that gives your loyal customers discounts and the opportunity to participate in gift drawings.

This builds trust and makes customers feel like insiders.

Not only that, but loyalty programs can also lead to increased brand awareness, a critical growth factor for your store.

The benefits of a customer loyalty program:

  • Customers who are rewarded with points will leave positive evaluations;
  • Loyalty programs can help overcome lingering seasons; you can simply provide expired promo codes to selected special customers and see if they’re interested in buying the product;
  • When people hear about loyalty programs, they want to be a part of them; this will help them increase sales over time.

19. Influencer marketing can be a powerful tool for increasing sales

If you’re just starting your store and you’re struggling to find a solution on how to increase sales in Shopify, influencer marketing may be the answer.

Getting influencers to sell your product can give you a high ROI, especially in niches such as beauty, sports, and food and beverage.

On top of that, influencers are famous people; they have a ready-made audience that you can use.

When an influencer advertises your product, the trust factor is high, and you get a lot of conversions.

20. Don’t let user-generated content go to waste

User-generated content is what users share with their friends and family through social media. It’s based on the customer journey and their experience with the product.

UGC can be as simple as a text opinion/review or video showing how the product changed their life.

If a person tells how one of your store’s products has made their life easier, don’t you think that’s a great way to market the product?

When visitors see a video or picture of a product that a customer uses, and it makes a difference in their life, they are tempted to buy more of it.

If none of the other tips above work for you, this one will because building trust is the best way to get conversions.

21. Shopify experts have a clear call to action (CTA)

You have one goal on your product page: to get your customer to click “Buy” (or “Add to Cart,” or whatever you call your main call to action button). That’s why Maria Bonello, director of the strategy at SMAKK Studios, recommends starting there if you’re tackling a product page or creating one from scratch.

22. Shopify experts have great product photos

There are many advantages to setting up an e-commerce store.

You can sell all over the world! You don’t have the big overhead associated with retail space!

But setting up an online store also comes with a few key challenges, and one of the biggest is that your customers usually can’t see, touch, try or taste your products in real life before they buy.

That’s why product photography plays such an important role on your product pages and why almost every expert we talked to cited it as a key factor in creating a great page.

High-quality images are critical to boosting search engine rankings. Not only do they help boost your brand, search engines like to display high-quality photos in search results.

23. Shopify experts have the right product photo

There are many ways to create great product photos and some clear guidelines that apply to all.

However, your products are unique, which means that your product photos should be unique, too.

Show multiple angles, allow users to zoom in, and highlight unique features – good photography builds expectations and trust.

Do you associate your images with your variants?

24. Naming your product variants (colors, flavors, etc.) can be a great way to give your products a personality

But if you go too far, your potential customers may not know what “Fruit Fresh” really looks like on a t-shirt. Is it pink? Is it white? Is it multicolor? Transparent?

That’s why it’s so important to tie images to your product options, which can help increase conversions on your product pages.

Individuality is great if it comes with an equal dose of clarity.

25. Shopify experts have the right amount of parts for your price

If you are selling at a low price, you may not need as many details as a luxury item. But if you are at a higher level of luxury (and price), you will need to consider this when writing your product page.

Even if you’re not a premium brand and never want to be, it’s worth evaluating whether you have enough information on your product pages to answer your customers’ questions. This becomes critical when you’re aiming for a high price point.

26. Shopify experts have the right amount of detail for your customers

Your product and its price are two things that can determine the amount of content placed on your product page, but the most important factor is always your customers.

You need to provide enough content for every customer, whether they are already an expert in what you sell or if they are just starting to learn about your products.

  • Well-done product videos can combine complex details and storytelling into a short clip. Don’t be afraid also to use detailed screenshots to enhance the features of your product or service.
  • Use UI features such as drop-down tabs, overlays or pop-ups, and content that opens with a mouse hover. This ensures that users who want more information can easily find that information without overloading or cluttering the page.
  • Use clear structure and hierarchy in your copywriting. Careful use of headings and subheadings will make it much easier for users to browse your content and find what they are looking for.
  • Anticipate the questions your target users will have and create helpful product guides that directly answer those questions. Highlighting product reviews on your product pages is also an effective way to demonstrate the value of your product.

27. Shopify experts have a well-branded product page

Your brand is not just your social media graphics and your logo. It’s everything you stand for, who you serve, and why you do what you do (although, yes, graphics matter, too!). And your brand can become an integral part of your product pages.

If you’re starting from scratch on a product page, remember that some visitors may never come to your home page (if they’re coming from your social media sites, landing page, or article), so put your brand in the best possible light.

It happens that most referrals go straight to the product page, so it’s worth optimizing your copywriting and product page design to emphasize your brand as soon as the customer gets to the page.

28. Shopify experts have compelling content

Most customers (other than your family) don’t buy your products because they love you. They want your products to do something for them-solve a problem, improve them, or help them do something. Your product pages should make it easy for them to see how your products can do that.

Think about how your product can help make your users’ lives more engaging, enjoyable, or efficient.

How do your brand and products fit into a certain lifestyle, and how do you make them relevant to your consumers? Selling your products is the story you tell about them – bring them and the brand to life by telling users the critical details.

Whether your e-commerce site sells physical products or software, you must clearly explain why what you offer can improve your customers’ lives.

29. Shopify experts have content that sounds human

When you’re trying to put all your features on a page, it can be easy to go to boring markers and boring paragraphs. That’s fine for a first project, but before you publish your page, be sure to go back and add some of your brandings. Descriptions don’t have to be boring – spend time and energy communicating with your users.

One of the best ways to swiftly address some of the most common queries or worries your clients may have is by using a thorough FAQ page. The goal here is to speak in a way that is simple and easy to understand.

30. Shopify experts have social proof

After all, a product page is a landing page, so you can borrow some of the best practices from the more “traditional” landing page guidelines. It wouldn’t be a landing page without some kind of social proof, and the same goes for your product pages.

Adding social proof builds trust and certainly increases conversion rates. Reviews, Instagram photos, and first-person reviews are great ways to gain consumer trust and drive buying behavior. Especially for new brands, giving consumers reasons to believe adds a level of trust to the buying experience.

31. Useful Shopify experts’ tips for SEO:

  • NEVER change your URLs; it will hurt your rankings. You can only change them if they’ve been up for a short time, like a day or so, because they haven’t ranked properly yet. Set a 301 redirect from the old URL to the new URL if they have had time to rank and you wish to change the URL for a valid cause.
  • Don’t use duplicate content to fill pages.
  • Always do internal and external links. Google likes it and so do your customers.
  • Learn how to optimize your pages with keywords, meta, tags, and more.
  • To get new pages ranked faster, enter the URL of the page into the GSC and ask for the index.

32. Shopify analytics

Analytics are some of the most commonly used metrics in e-commerce. It’s important to know where and what your customers are doing. Shopify has its own built-in analytics, which is very useful.

Of course, depending on which Shopify plan you’re on, you may get more options. Shopify basic is pretty limited, but the following plans are much more advanced. You can see metrics like which products have been sold the most, product conversion rates, average order value, and more.

33. Use collection pages for Shopify experts’ SEO

Collection pages play an important role in SEO. Sometimes it can be difficult to rank for a specific product page for a keyword, so you can use collection pages to rank for that keyword if it is relevant.

Collection pages rank very easily on Google because they are not product pages with prices, etc. D. it’s just a page that presents a set of your products.

For the collection page to be ranked by Google, you must provide content. I’m talking about adding lots of words and information that talk about the keywords/products you are describing. I would suggest adding content below the products so that people can see the products immediately since that’s what collection pages are for. The content just needs to get on Google’s search radar.

Selling digital products on Shopify

Yes, you can sell digital goods on Shopify. It’s the easiest and most efficient platform to sell them. Shopify is currently the best e-commerce platform in the world, and for a good reason. The wide range of compatibility with top-tier technology companies is unreal. The reasons Shopify is a favorite:

  • Fast CDNs (content delivery networks);
  • Versatile platform;
  • The easiest platform for everyone;
  • Create a store within a couple of hours;
  • Brilliant app store with thousands of technology companies;
  • The best fraud-proof payment integration;
  • The most secure system against hacks and threats.

Your product must provide value beyond any alternatives. Specifically, they should have a value proposition that surpasses both paid and free competition.

But before you do that, you need to set up your Shopify account so that it’s ready for digital products.

Setting up your store for digital delivery

When people complete a digital order, there are usually several scenarios:

  • They will be able to download the item from the order status screen;
  • They will receive an email with a link to their digital download;
  • Customers will have access to their downloads in their customer accounts;
  • To deliver digital products to your customers, Shopify doesn’t have this feature built into its system. In fact, you will need to download an approved Shopify app from their App Store to have this feature.

Install the Downloadable Digital Assets app from the Shopify app store

Reasons why we use this app:

  • Got the best file protection features to stop copyright and sharing;
  • Maximize download speeds by using high-quality servers;
  • Add download links to customer accounts;
  • Fully customize the style to match your brand;
  • 24/7 Support;
  • Shopify app store staff handpicked for digital goods stores;
  • Unique fraud protection features;
  • Set digital release dates.

You’ll need to log into your Shopify store in a new tab or in a new window, then go to their app Store and install the downloadable Digital Assets app.

This is the most secure and tested app developed by the Shopify staff and our team of Shopify experts. We’ve tested this app, and it really does work wonders.

Features you’ll get:

  • Restricting customers to multiple IP addresses;
  • Print in PDF format for copyright protection;
  • Set pre-order release dates for digital downloads;
  • Attach multiple files or links to any product/option;
  • Download and sell files of any type and size;
  • Functionality with the Buy Button app;
  • Customize your email templates;
  • Deliver digital goods using your email address;
  • Fraud protection for chargebacks.

Shopify experts’ tip: Due to weak support for some browsers such as Safari and Microsoft Edge, we highly recommend using Google Chrome for Shopify. Chrome is designed with developers and web applications in mind, ensuring that any online store, web design, and web application will run smoothly.

How to customize your digital files

The process is very simple. Goods are automatically synced with Shopify. All you have to do is adhere to these three instructions:

  • Upload files to the app
  • Attach these files to Shopify products
  • Configure your settings

Follow this checklist of Shopify experts:

The Digital Assets team has provided an important checklist to make sure you’re shipping files correctly using the Shopify system.

They will cover things like:

  • Disabling the emails that Shopify delivers;
  • Make sure you mark your items as digital;
  • Make sure you send emails with each order so files can be delivered;
  • Attaching files to options.

Following this checklist ensures that your digital items will be delivered without any complications.

Test your workflow

The last (and perhaps most important) step is to test to make sure everything works. When you place a trial order, your intangibles will be sent to your personal email.

You can handle this by running Shopify payments in test mode or by following our guide on how to run test orders in Shopify.

To enable Shopify test mode payments for your system, follow these steps:

  • Go to Shopify settings;
  • Select payments;
  • Select “Manage” under “Shopify Payments”;
  • Scroll until you see the test mode section;
  • Select the “enable test mode” checkbox;
  • Save your changes.

When entering your card details, use whatever is available in their list of test cards, which you can find here. The list also includes scenarios for testing various “failed transaction” methods.

Of course, if you already have your store set up and running, then you won’t want to include test mode. You will need to create a 100% discount code and then pass the test this way.

Here are some Shopify experts’ tips for you to consider when starting your online store:

  • While doing your research, ask yourself about the pain points of your target audience. Learn about their issues and consider how to make them more bearable.
  • Create products that bring communities together. Consider creating a blog or online forum that allows them to discuss your industry.
  • Join another industry page (such as on Reddit or through Facebook groups) to find out what people care about most.
  • Check out Google Trends and do a little keyword research to see if you can profit from it.
  • Start with one product and consider additional products in the future.

While digital products are the king of the “ease of distribution” battle, that doesn’t take away from your ability to provide something of value. Remember that others are more than willing to offer similar products for free, so make sure your digital product is superior in every way.

Fortunately, Shopify’s system makes it easy to distribute these products. With a few tweaks to the setup, it’s not too different from running a physical store. What’s the difference? You don’t have to worry about inventory and storage costs.


If you want to build a 7-figure Shopify business, using just one of the above tips will not do. You should use as many Shopify experts’ tips as possible.

For example, it’s better to attract traffic with SEO, retarget those opt-outs with ads, and use email marketing for promotions.

This can become your e-commerce marketing strategy. In the same way, you can develop design strategies, advertising strategies, and more.

As one wise man said, “Don’t put all your eggs in one basket,” this is true for Shopify. Don’t rely on just one strategy to attract potential customers and turn them into customers – use them all.


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