With so many digital tools becoming available today, the more you improve your website, the greater chance you have of keeping up with your competitors.
Fortunately, there are *excellent* website analysis tools available to help you do just that.
Fabulous website analysis tools
Ready to take your online presence to the NEXT level? 🔥
See the top 5 tools for analyzing your website below.
An enhanced website equals a greater chance to earn money 💰 So, it’s important to leverage these tools and others like them.
1. Google Analytics
As far as website analysis tools are concerned, Google Analytics is the undisputed king.
For those unfamiliar with it, Google Analytics is a free tool that lets you track your website’s traffic, user behavior, and much more.
Getting started with Google Analytics
Here are the steps you need to follow to use the tool:
- Sign up for Google Analytics by going to the Google Analytics website
- Set up your tracking code after creating your account (you’ll receive the code from Google)
- Choose your goals, i.e., what you want visitors to do on your website
- Explore your reports after your tracking code has been installed
- Customize your reports to focus on what matters to you
- Use the insights from Google Analytics to optimize your website
⌨️ Google Analytics’s capabilities
Here are some key metrics that you can track with Google Analytics.
Traffic sources – Google Analytics allows you to track where your website’s traffic is coming from—organic, paid, social media, and referral.
User behavior – Google Analytics tracks how users are interacting with your website and shows you important metrics such as bounce rate, session duration, and pages per session.
If you have a high bounce rate (which is not good), low session duration, and a low number of pages per session, it’s time to rethink your website.
Conversion rates – Google Analytics allows you to track conversion rates for individual goals, such as “Visit the About Us page.”
2. SEMrush
Semrush is a comprehensive digital marketing tool that provides a suite of features for analyzing your website’s performance.
For a full list of Semrush’s features, go here.
⌨️ SEMrush’s capabilities
To use SEMrush for website analysis, click the tool’s “Domain Overview” tab and enter your website’s URL.
Here are some of the key metrics you can track with SEMrush.
Organic search traffic – Semrush allows you to track your website’s organic search traffic, your keyword performance, and more.
Backlinks – Additionally, Semrush includes a backlink analysis tool that allows you to track your website’s backlink profile.
Competitor analysis – Want to analyze your competitors’ websites and see what they’re doing? Semrush gives you the ability to.
3. Ahrefs
Ahrefs is another comprehensive digital marketing tool that includes an impressive array of features for analyzing your website’s performance.
⌨️ Ahrefs’s capabilities
Using Ahrefs for website analysis is easy. Simply click the tool’s “Site Explorer” tab and enter your website’s URL into the search bar.
Here are some of the key metrics you’ll see.
Backlinks – Ahrefs is known for its robust backlink analysis capabilities, which allow you to track your website’s backlink profile and identify opportunities to build high-quality backlinks.
Organic search traffic – Ahrefs also lets you track your website’s organic search traffic over time, which is helpful in steering your SEO strategy.
Content analysis – Like Semrush, Ahrefs also includes a tool that lets you see what your competitors are doing. Of the two tools, Ahrefs is more powerful, in our opinion.
4. Moz Pro
Moz Pro offers tools for website analysis, keyword research, link building, and local SEO.
⌨️ Moz Pro’s capabilities
Here are some of the key metrics you can track with Moz Pro.
Site health – Moz Pro’s site audit tool analyzes your website’s technical SEO and identifies issues that may be hindering its performance. These issues include broken links, duplicate content, and missing meta tags.
Keyword rankings – Moz Pro also allows you to track your website’s keyword rankings over time. This includes metrics such as ranking position, search volume, and difficulty.
Link building opportunities – Moz Pro also provides a link building tool that allows you to identify high-quality link building opportunities.
5. Website Grader by HubSpot
Website Grader by HubSpot is a free tool that allows you to analyze your website’s performance across several key metrics. These include performance, mobile optimization, and security.
⌨️ Website Grader’s capabilities
To use Website Grader, all you have to do is enter your site into the “Website” input field and then put your email into the “Email” input field.
Performance – Website Grader analyzes your website’s performance and provides a score out of 100.
Mobile optimization – Website Grader also analyzes your website’s mobile optimization and shows you areas that need improvement.
Security – Additionally, Website Grader analyzes your website’s security and provides suggestions to make your website more secure.
Common Website Issues to Look For
Slow page speeds – These lead to high bounce rates and poor user experience. Make improvements as needed.
Broken links – These can frustrate your users and harm your website’s search engine rankings.
Duplicate content – This can harm your website’s search engine rankings and confuse users. You can detect duplicate content with tools like Semrush.
Poor mobile optimization – This is a big problem. With more users accessing websites on mobile devices, it’s important to optimize your website for mobile.
Benefits of Analyzing Your Website
Here are some of the key benefits of doing an in-depth analysis of your website.
Understand your audience – Website analysis tools give you insights into who your audience is, where they’re coming from, and what they’re interested in. This is super important.
Improve user experience – The more you understand your audience, the easier it is to offer them an amazing user experience.
Increase conversions – Website analysis help you identify areas where visitors are dropping off or abandoning your website. Once you know the problem, you can fix it.
Stay ahead of the competition – Stay ahead of the competition by routinely monitoring your website’s performance.
Conclusion
While there are many website analysis tools available, these are five of the best.
You don’t need to use them all at once. Find the two or three that work best for you.
Note: Make sure to use Google Analytics no matter what. It’s an essential tool for every serious web owner.
Contact Sage Digital Agency
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