How Much Should You Spend for Digital Marketing This Year?
Are you looking to get the real numbers as to what digital marketing will cost your organization this year? Doing so will ensure you can properly budget, and know all the questions to ask your agency.
Creating a full digital marketing strategy has many moving parts, and elements that need to dynamically work together. In this guide you will find ideas on how to plan your digital marketing budget, where to focus your efforts, tools you should consider using, and how to spend across various platforms.
Key takeaways include:
- Understanding the customer journey and building your audience
- What should be included in your budget
- What to exclude from your budget
- How to justify the budget
- Creating expectations to measure success, and your ROI
- Calculating costs, value and revenue accurately